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Academic Journal

Effect of Assimilation on Prepurchase External Information-Search Tendencies.

Subjects: *CULTURE; *ADVERTISING; *PURCHASING powerUNITED States

  • Source: Journal of Consumer Psychology (Taylor & Francis Ltd). 1999, Vol. 8 Issue 2, p187. 23p. 2 Diagrams, 11 Charts.

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  • 1-1 of  1 results for "Lai, Remy"