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Academic Journal

Towards a Theoretical Clarification of Perceived Value in Marketing.

Subjects: *MARKETING; *CONSUMERS; *RESEARCH

  • Source: Recherche et Applications en Marketing (English Edition) (AFM c/o ESCP-EAP). sep2012, Vol. 27 Issue 3, p97-122. 26p.

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Academic Journal

Vers une clarification théorique de la notion de valeur perçue en marketing.

Subjects: *CUSTOMER satisfaction; *CONSUMERS; *MARKETING

  • Source: Recherche et Applications en Marketing (AFM c/o ESCP-EAP). 2012, Vol. 27 Issue 3, p97-123. 27p. 2 Diagrams, 7 Charts.

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