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Academic Journal

Toward an Understanding of Consumer Ambivalence.

Subjects: CONSUMER behavior; AMBIVALENCE; CONSUMER attitudes

  • Source: Journal of Consumer Research; Jun97, Vol. 24 Issue 1, p80-93, 14p, 1 Chart

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Academic Journal

On the External Validity of Experiments in Consumer Research.

Subjects: MARKETING research; CONSUMER research; EXPERIMENTAL design

  • Source: Journal of Consumer Research; Dec82, Vol. 9 Issue 3, p225-239, 15p, 1 Diagram, 3 Charts

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  • 1-7 of  7 results for "Meehl, Brian"