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Academic Journal

Strategic Marketing Planning: Theory, Practice and Research Agendas.

Subjects: MARKETING planning; BUSINESS failures; BUSINESS planning

  • Source: Journal of Marketing Management; Jan-Apr1996, Vol. 12 Issue 1-3, p5-27, 23p, 2 Diagrams, 4 Charts, 1 Graph

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Academic Journal

EXPERT JUDGMENTS UNDER UNCERTAINTY: SOME EVIDENCE AND SUGGESTIONS.

Subjects: JUDGMENT (Psychology); UNCERTAINTY; HUMAN error

  • Source: Social Science Quarterly (University of Texas Press). Sep1982, Vol. 63 Issue 3, p428-444. 17p.

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  • 1-10 of  45 results for "Winkler, Irwin"