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Power Players.

Subjects: ADVERTISING executives; ADVERTISERS; EXECUTIVESUNITED States

• Source: Advertising Age. 10/13/2003, Vol. 74 Issue 41, pS-1-S-12. 7p. 30 Color Photographs.

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Wal-Marketing: How to benefit in Bentonville.

• Authors : Neff, Jack

Subjects: WAL-Mart Stores Inc.; ADVERTISING; RETAIL stores

• Source: Advertising Age. 10/6/2003, Vol. 74 Issue 40, p1-28. 5p. 5 Color Photographs, 3 Charts, 5 Graphs.

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Does P&G still matter?

• Authors : Neff, Jack

Subjects: PROCTER & Gamble Co.; INTERNET advertising; ADVERTISING

• Source: Advertising Age. 9/25/2000, Vol. 71 Issue 40, p48-56. 5p. 6 Color Photographs, 1 Chart.

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P&G and Unilever's Giant headaches.

• Authors : Neff, Jack

Subjects: PROCTER & Gamble Co.; UNILEVER Group (Company); MARKET shareUNITED States

• Source: Advertising Age. 5/24/1999, Vol. 70 Issue 22, p22-28. 5p. 1 Color Photograph, 6 Graphs.

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P&G, No. 1 again, aims to reinvent marketing.

• Authors : Neff, Jack; Sloan, Pat

Subjects: PROCTER & Gamble Co.

• Source: Advertising Age. 9/30/1996, Vol. 67 Issue 40, p1-24. 4p. 3 Color Photographs, 1 Black and White Photograph, 1 Chart.

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Late news.

Subjects: ADVERTISING; PROCTER & Gamble Co.; LOWE & Partners/SMS (Company)UNITED States

• Source: Advertising Age. 12/7/1998, Vol. 69 Issue 49, p1-58. 3p.

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Top advertisers add meaning to marketing.

• Authors : Neff, Jack

Subjects: SOCIAL values; MARKETING & society; MARKETING strategy

• Source: Advertising Age. 5/26/2008, Vol. 79 Issue 21, p1-13. 3p. 2 Color Photographs.

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GARFIELD: MAD AVE. BLOWS BIG GAME.

• Authors : Garfield, Bob

Subjects: TELEVISION advertising; PROCTER & Gamble Co.; SAATCHI & Saatchi (Company)

• Source: Advertising Age. 2/4/2008, Vol. 79 Issue 5, preceding p1-42. 3p. 1 Color Photograph.

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THE ENDURANCE TEST.

• Authors : Pollack, Judann

Subjects: BUSINESS planning; MARKETING strategy; BRAND name productsUNITED States

• Source: Advertising Age. 11/14/2005, Vol. 76 Issue 46, p3-39. 3p. 9 Color Photographs, 4 Black and White Photographs, 4 Graphs.

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Top marketers spend $83 billion.

• Authors : Endicott, R. Craig

Subjects: ADVERTISING spending; ADVERTISING; MARKET shareUNITED States; CHINA

• Source: Advertising Age. 11/8/2004, Vol. 75 Issue 45, p30-36. 3p.

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