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Power Players.

Subjects: ADVERTISING executives; ADVERTISERS; EXECUTIVESUNITED States

• Source: Advertising Age. 10/13/2003, Vol. 74 Issue 41, pS-1-S-12. 7p. 30 Color Photographs.

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Wal-Marketing: How to benefit in Bentonville.

• Authors : Neff, Jack

Subjects: WAL-Mart Stores Inc.; ADVERTISING; RETAIL stores

• Source: Advertising Age. 10/6/2003, Vol. 74 Issue 40, p1-28. 5p. 5 Color Photographs, 3 Charts, 5 Graphs.

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Does P&G still matter?

• Authors : Neff, Jack

Subjects: PROCTER & Gamble Co.; INTERNET advertising; ADVERTISING

• Source: Advertising Age. 9/25/2000, Vol. 71 Issue 40, p48-56. 5p. 6 Color Photographs, 1 Chart.

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P&G and Unilever's Giant headaches.

• Authors : Neff, Jack

Subjects: PROCTER & Gamble Co.; UNILEVER Group (Company); MARKET shareUNITED States

• Source: Advertising Age. 5/24/1999, Vol. 70 Issue 22, p22-28. 5p. 1 Color Photograph, 6 Graphs.

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P&G, No. 1 again, aims to reinvent marketing.

• Authors : Neff, Jack; Sloan, Pat

Subjects: PROCTER & Gamble Co.

• Source: Advertising Age. 9/30/1996, Vol. 67 Issue 40, p1-24. 4p. 3 Color Photographs, 1 Black and White Photograph, 1 Chart.

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Late news.

Subjects: ADVERTISING; PROCTER & Gamble Co.; LOWE & Partners/SMS (Company)UNITED States

• Source: Advertising Age. 12/7/1998, Vol. 69 Issue 49, p1-58. 3p.

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Top advertisers add meaning to marketing.

• Authors : Neff, Jack

Subjects: SOCIAL values; MARKETING & society; MARKETING strategy

• Source: Advertising Age. 5/26/2008, Vol. 79 Issue 21, p1-13. 3p. 2 Color Photographs.

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GARFIELD: MAD AVE. BLOWS BIG GAME.

• Authors : Garfield, Bob

Subjects: TELEVISION advertising; PROCTER & Gamble Co.; SAATCHI & Saatchi (Company)

• Source: Advertising Age. 2/4/2008, Vol. 79 Issue 5, preceding p1-42. 3p. 1 Color Photograph.

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THE ENDURANCE TEST.

• Authors : Pollack, Judann

Subjects: BUSINESS planning; MARKETING strategy; BRAND name productsUNITED States

• Source: Advertising Age. 11/14/2005, Vol. 76 Issue 46, p3-39. 3p. 9 Color Photographs, 4 Black and White Photographs, 4 Graphs.

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Top marketers spend $83 billion.

• Authors : Endicott, R. Craig

Subjects: ADVERTISING spending; ADVERTISING; MARKET shareUNITED States; CHINA

• Source: Advertising Age. 11/8/2004, Vol. 75 Issue 45, p30-36. 3p.

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Coupons are hot, but are they a bargain for brands?

• Authors : NEFF, JACK

Subjects: COUPONS (Retail trade); MARKETING management; CONSUMER behavior

• Source: Advertising Age. 7/11/2011, Vol. 82 Issue 27, p10-12. 3p. 3 Charts.

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P&G profits by paradox.

• Authors : Neff, Jack

Subjects: LAFLEY, A. G. (Alan G.), 1947-; CHIEF executive officers; PROCTER & Gamble Co.

• Source: Advertising Age. 2/23/2004, Vol. 75 Issue 8, p18-31. 3p. 1 Color Photograph, 2 Graphs.

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MindShare: Big ideas, big picture.

• Authors : Madden, Normandy; Wentz, Laurel

Subjects: MINDSHARE Worldwide (Company); ADVERTISING agencies; PROCTER & Gamble Co.UNITED States

• Source: Advertising Age. 2/9/2004, Vol. 75 Issue 6, pS-2-S-19. 3p. 4 Color Photographs.

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Think Small.

• Authors : Neff, Jack

Subjects: PROCTER & Gamble Co.; ORAL hygiene products; NEW product developmentUNITED States

• Source: Advertising Age. 1/21/2002, Vol. 73 Issue 3, Preceding p1-16. 3p. 2 Color Photographs.

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FEELING THE SQUEEZE.

• Authors : Neff, Jack; MacArthur, Kate; Cuneo, Alice Z.

Subjects: PAYMENT; ADVERTISING agencies; PROCTER & Gamble Co.UNITED States

• Source: Advertising Age. 6/4/2001, Vol. 72 Issue 23, p1-15. 3p. 4 Color Photographs, 8 Charts.

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Piling on Procter & Gamble.

• Authors : Neff, Jack

Subjects: PROCTER & Gamble Co.; FINANCIAL performance; MARKET shareUNITED States

• Source: Advertising Age. 12/11/2000, Vol. 71 Issue 51, p3-20. 3p. 3 Color Photographs, 2 Charts.

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Rethinking globalism.

• Authors : Neff, Jack

Subjects: INTERNATIONAL business enterprises; PROCTER & Gamble Co.; INDUSTRIAL management

• Source: Advertising Age. 10/9/2000, Vol. 71 Issue 42, p1-101. 3p. 1 Color Photograph.

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Latenews.

Subjects: ADVERTISING; ADVERTISING campaigns; ADVERTISING agenciesUNITED States

• Source: Advertising Age. 7/31/2000, Vol. 71 Issue 32, Preceding p1-1. 3p.

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Late news.

Subjects: ADVERTISING; SCREEN Actors Guild; PROCTER & Gamble Co.

• Source: Advertising Age. 5/15/2000, Vol. 71 Issue 21, Preceding p01-88. 3p.

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Late news.

Subjects: ADVERTISING; CITIGROUP Inc.; PROCTER & Gamble Co.

• Source: Advertising Age. 4/24/2000, Vol. 71 Issue 18, p1-102. 3p.

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Late News.

Subjects: ADVERTISING; IHOP Corp.; CRAMER-Krasselt (Company)

• Source: Advertising Age. 3/6/2000, Vol. 71 Issue 10, Preceding p1-70. 3p.

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Marketers of the Century.

• Authors : Neff, Jack

Subjects: MARKETING strategy; PROCTER & Gamble Co.; PRODUCT management

• Source: Advertising Age. 12/13/1999, Vol. 70 Issue 51, p24-44. 3p. 7 Color Photographs, 1 Black and White Photograph.

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Late news.

Subjects: ADVERTISING; ADVERTISING spending; ADVERTISING campaignsUNITED States

• Source: Advertising Age. 11/1/1999, Vol. 70 Issue 45, p1-66. 3p.

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Late news.

Subjects: ADVERTISING; UNITED States. Federal Trade Commission; MEDIA buying services

• Source: Advertising Age. 9/27/1999, Vol. 70 Issue 40, p1-92. 3p.

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P&G's share of diaper sales hits all-time low.

• Authors : Neff, Jack

Subjects: PROCTER & Gamble Co.; DIAPER industry; MARKETING strategy

• Source: Advertising Age. 8/23/1999, Vol. 70 Issue 35, p1-25. 3p. 2 Color Photographs, 1 Chart.

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Late news.

Subjects: ADVERTISING; MACMANUS Group Inc.; N.W. Ayer & Partners (Company)

• Source: Advertising Age. 2/8/1999, Vol. 70 Issue 6, p1-78. 3p.

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Late news.

Subjects: PROCTER & Gamble Co.; TOOTH care & hygiene

• Source: Advertising Age. 10/20/1997, Vol. 68 Issue 42, p1-68. 3p.

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P&G redefines the brand manager.

• Authors : Neff, Jack

Subjects: PROCTER & Gamble Co.; PRODUCT managementUNITED States

• Source: Advertising Age. 10/13/1997, Vol. 68 Issue 41, p1-20. 3p. 2 Color Photographs, 1 Black and White Photograph.

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PELTZ PELTS P&G'S MARKETING, BUT IS HE QUALIFIED TO JUDGE?

• Authors : Neff, Jack

Subjects: *INTERNET marketing; *MARKET share; *CORPORATE reorganizationsPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PGPELTZ, Nelson, 1942-

• Source: Advertising Age. 9/11/2017, Vol. 88 Issue 17, p0009-0009. 1p.

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SMALL AGENCY AWARDS CAMPAIGNS.

Subjects: *ADVERTISING campaigns; *AWARDSCAPCOM Co. Ltd. ; CINEPLEX Inc. ; PROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PGADVERTISING Age (Periodical)

• Source: Advertising Age. 7/31/2017, Vol. 88 Issue 15, p13-1. 1p.

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P&G SLASHES DIGITAL--AND SALES GET A BOOST.

• Authors : Neff, Jack

Subjects: *INTERNET advertising spending; *FINANCIAL performance; *INTERNET advertisingPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PGYOUTUBE (Web resource)...

• Source: Advertising Age. 7/31/2017, Vol. 88 Issue 15, p4-1. 1p.

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WHY TV NETWORKS MAY NOT WANT P&G'S ADVERTISING BOUNTY.

• Authors : Poggi, Jeanine

Subjects: *TELEVISION advertising; *TELEVISION advertising spending; *TELEVISION advertising ratesPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 5/29/2017, Vol. 88 Issue 11, p0006. 1p.

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DO YOU FIND P&G IRRESISTIBLE?

• Authors : Neff, Jack

Subjects: *BRAND name products; *BRAND image; *BRANDING (Marketing)PROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 5/1/2017, Vol. 88 Issue 9, p006-006. 1p.

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DIGITAL INSURGENCY WON'T BE A LIGHTNING STRIKE.

• Authors : Slefo, George

Subjects: *MARKETING; *ADVERTISING; *INTERNET advertisingJ.P. Morgan Chase & Co. ; PROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 4/3/2017, Vol. 88 Issue 7, p0006-0006. 1p.

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'TAKE IT OR LEAVE ITS' OR 'SO WHATS' WOULD HELP INTERNET BRANDS.

• Authors : Crain, Rance

Subjects: *ADVERTISINGAMAZON.COM Inc. 884745530 AMAZON.COM Inc. AMAZON.COM Inc. 884745530 884745530 AMAZON.COM Inc. 884745530 AMZN; PROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; NBC Universal Inc.GOOGLE (Web resource)

• Source: Advertising Age. 3/20/2017, Vol. 88 Issue 6, p0032-0032. 1p.

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P&G AFFIRMS ITS DIGITAL ULTIMATUM.

• Authors : Neff, Jack

Subjects: *INTERNET advertising; *SOCIAL media in marketingPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PGFACEBOOK (Web resource)...

• Source: Advertising Age. 3/6/2017, Vol. 88 Issue 5, p0004-0004. 1p.

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BREAKUP OR MERGER? INSIDE TWO PATHS TO COST CUTTING.

• Authors : Neff, Jack

Subjects: *CONSUMER goods; *RETAIL industryPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; TRIAN Fund Management LP ; KRAFT Heinz Co.

• Source: Advertising Age. 2/20/2017, Vol. 88 Issue 4, p0005-0005. 1p.

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HOW TIDE IMITATED LIVE.

• Authors : Pollack, Judann

Subjects: *SUPER Bowl advertisements; *SUPER Bowl (Football game); *DETERGENTSPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 2/6/2017, Vol. 88 Issue 3, p0012-0012. 1p.

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P&G RALLIES MARKETERS TO FIX DIGITAL ADS, BUT WHO WILL FOLLOW?

• Authors : Neff, Jack

Subjects: *DIGITAL media; *ADVERTISING spending; *STANDARDSPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; MEDIA Rating Council (Organization)

• Source: Advertising Age. 2/6/2017, Vol. 88 Issue 3, p0003-0003. 1p.

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WHY P&G’S GROWTH IS SUDDENLY PICKING UP.

• Authors : Neff, Jack

Subjects: *SALES; *ELECTRONIC commerce; *PRICINGPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 10/31/2016, Vol. 87 Issue 21, p0004-0004. 1p.

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WOMEN to WATCH 2016.

• Authors : NEFF, JACK

Subjects: *CORPORATE presidents; *EMPLOYEESPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PGFRANCISCO, Fama

• Source: Advertising Age. 5/30/2016, Vol. 87 Issue 11, p0010-0010. 1p.

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ARE NONWORKING CUTS WORKING?

• Authors : NEFF, JACK

Subjects: *ADVERTISING spending; *ADVERTISING; *CREATIVE abilityUNILEVER Group (Company) ; PROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 5/2/2016, Vol. 87 Issue 9, p0040-0040. 1p.

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NEED TO KNOW.

Subjects: *ADVERTISINGPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PGMCCOLL, Bruce

• Source: Advertising Age. 5/2/2016, Vol. 87 Issue 9, p0003-0003. 1p.

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AGENCY A-LIST.

• Authors : WENTZ, LAUREL

Subjects: *ADVERTISING agencies; *STRATEGIC planningALMA (Company) ; CLOROX Co. CLOROX Co. CLOROX Co. CLX; PROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 1/25/2016, Vol. 87 Issue 2, p0019-0019. 1p.

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REVIEWMAGEDDON WINDS DOWN.

Subjects: *CONTRACTSPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; L'OREAL SA

• Source: Advertising Age. 12/21/2015, Vol. 86 Issue 24, p0006-0006. 1p.

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WHY FOREIGN BRANDS HAVE TO FIGURE OUT CHINA ALL OVER AGAIN.

• Authors : Doland, Angela

Subjects: *ADVERTISING; *MARKETING; *ELECTRONIC commerceCHINAPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; NESTLE SA

• Source: Advertising Age. 12/7/2015, Vol. 86 Issue 23, p0006-0006. 1p.

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NEHEMIAH BLENDS PURPOSE, COMPETITION.

• Authors : Neff, Jack

Subjects: *ADVERTISING campaigns; *COMMERCIAL product marketing; *INTERNET advertisingNEHEMIAH Manufacturing Co. LLC ; PROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PGWELLINGHOFF, Eric

• Source: Advertising Age. 11/16/2015, Vol. 86 Issue 22, p0027-0027. 1p.

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HOW BRANDS AND AGENCIES ARE WORKING ON O2O.

Subjects: *SKIN care; *ADVERTISING campaigns; SHOE advertisingECCO (Company) ; NIKE Inc. 050957364 NIKE Inc. NIKE Inc. 050957364 050957364 NIKE Inc. 050957364 NKE; PROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 11/9/2015, Vol. 86 Issue 21, p0024-0024. 1p.

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IS IT CONTENT OR IS IT ADVERTISING?

• Authors : NEFF, JACK

Subjects: *CONTENT marketing; *BRANDING (Marketing)PROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; CONTENT Marketing Institute (Company)PRITCHARD, Marc S., 1960-; FRANKLIN, Benjamin, 1706-1790; PULIZZI, Joe

• Source: Advertising Age. 10/12/2015, Vol. 86 Issue 17, p0018-0018. 1p.

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PLENTY STILL IN PLAY EVEN AS SEVERAL BIG REVIEWS WRAP.

• Authors : Bruell, Alexandra

Subjects: *ADVERTISING agency & clientINTERPUBLIC Group of Cos. Inc. INTERPUBLIC Group of Cos. Inc. INTERPUBLIC Group of Cos. Inc. IPG; UNIVERSAL McCann Worldwide Inc. ; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Advertising Age. 9/28/2015, Vol. 86 Issue 18, p0006-0006. 1p.

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