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Small Agency of the Year.

Subjects: *FOOD habits; *RACISM in language; *INFLUENCER marketingCONTAINER Store Group Inc. CONTAINER Store Group Inc. CONTAINER Store Group Inc. 092412758 ; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Advertising Age. 8/1/2022, Vol. 93 Issue 12, p12-12. 1p.

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Coke to skip Super Bowl again—and won't run Olympics campaign: The decision to bypass big marketing for Beijing Games comes as sponsors face scrutiny amid human rights issues in China.

• Authors : Schultz, E.J. (AUTHOR)

Subjects: *OLYMPIC Games; *HUMAN rights; *COST-of-living adjustmentsCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; NBC Television Network

• Source: Advertising Age. 1/24/2022, Vol. 93 Issue 2, p6-6. 1p.

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Alcohol-infused Fresca to debut as beverage lines keep blurring: Coca-Cola Co. and Constellation Brands strike deal for Fresca Mixed ready-to-drink cocktails.

• Authors : Schultz, E.J. (AUTHOR)

Subjects: *BEVERAGE packaging; *COCKTAILS; *BRAND name productsCONSTELLATION Brands Inc. CONSTELLATION Brands Inc. CONSTELLATION Brands Inc. 059651117 ; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Advertising Age. 1/10/2022, Vol. 93 Issue 1, p7-7. 1p.

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12 biggest ad reviews of 2021: From Meta to Coca-Cola, this year saw some monumental agency shifts.

• Authors : Bonilla, Brian (AUTHOR)

Subjects: *INTERNET advertising; *ADVERTISING; *MEDIA buying servicesPUBLICIS Groupe SA ; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Advertising Age. 12/27/2021, Vol. 92 Issue 19, p12-12. 1p.

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Why NFTs and IP deals should be moneymakers—not just marketing: Marketers including Lego, Coke and Pizza Hut see IP ventures primarily as creative marketing tools, but they can be profit centers.

• Authors : Neff, Jack (AUTHOR)

Subjects: *COCA Cola (Trademark); *MARKETING costs; *FILM box office revenuePIZZA Hut Inc. ; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Advertising Age. 8/9/2021, Vol. 92 Issue 12, p5-5. 1p.

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IF IT AIN'T BROKE.

• Authors : Braiker, Brian

Subjects: *BEVERAGE marketing; *BEVERAGE industryCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; NETFLIX Inc. NETFLIX Inc. NETFLIX Inc. NFLXZYMAN, Sergio

• Source: Advertising Age. 5/27/2019, Vol. 90 Issue 11, p36-36. 1p.

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Creativity Pick.

Subjects: COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; DAVID Miami (Company)

• Source: Advertising Age. 4/29/2019, Vol. 90 Issue 9, p42-42. 1p.

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THE REAL THING.

• Authors : Braiker, Brian

Subjects: *AFRICAN Americans in advertising; *ADVERTISING; *AFRICAN American teachersCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KOALEXANDER, Mary

• Source: Advertising Age. 2/18/2019, Vol. 90 Issue 4, p32-32. 1p.

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MARKETER A-LIST 2018: Marketing makeover puts Diet Coke back on growth track.

• Authors : Schultz, E.J.

Subjects: *DIET Coke (Trademark); *SOFT drinks -- Marketing; *SOFT drink advertisingCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Advertising Age. 12/3/2018, Vol. 89 Issue 24, p18-18. 1p.

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MARKETER A-LIST 2018.

Subjects: MARKETING awardsNIKE Inc. 050957364 NIKE Inc. NIKE Inc. 050957364 050957364 NIKE Inc. 050957364 NKE; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Advertising Age. 12/3/2018, Vol. 89 Issue 24, p16-16. 1p.

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