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Coca-Cola picks new U.S. chief.

• Authors : Winters, Patricia

Subjects: *EXECUTIVES; *EMPLOYEE selectionCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KOIVESTER, M. Douglas; HERBERT, Ira

• Source: Advertising Age. 7/9/1990, Vol. 61 Issue 28, p43-43. 1/6p.

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Jury still out on future of Coke II.

• Authors : Winters, Patricia; Jamieson, Sean

Subjects: *SOFT drink industry; *FOOD packaging; *CONSUMER behaviorSPOKANE (Wash.); WASHINGTON (State)COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO...

• Source: Advertising Age. 7/16/1990, Vol. 61 Issue 29, p44-44. 1/3p.

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Minute Maid teams with '92 Games.

• Authors : Lawrence, Jennifer

Subjects: *MARKETING; *ORANGE juice; *OLYMPIC GamesCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Advertising Age. 7/23/1990, Vol. 61 Issue 30, p3-45. 2p. 1 Color Photograph.

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'Tracy' nabs recall.

• Authors : Fitzgerald, Kate

Subjects: *ADVERTISINGUNITED StatesWALT Disney Co. ; MILLER Brewing Co. MILLER Brewing Co. MILLER Brewing Co. 036970809 ; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO...

• Source: Advertising Age. 7/30/1990, Vol. 61 Issue 31, p39-39. 1/3p. 1 Chart.

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Pepsi tops recall.

• Authors : Fisher, Christy

Subjects: *ADVERTISING campaigns; *INDUSTRIAL surveys; *HISPANIC AmericansUNITED StatesPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; SEARS Roebuck & Co.

• Source: Advertising Age. 8/6/1990, Vol. 61 Issue 32, p20-20. 1/7p.

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Long John Silver's joins the majors.

• Authors : Hume, Scott

Subjects: *FAST food restaurants; *MARKETING; *SALES promotionUNITED States; NEW York (State)LONG John Silver's Inc. ; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; STARLINE (Company)

• Source: Advertising Age. 8/6/1990, Vol. 61 Issue 32, p23-23. 1/3p. 1 Black and White Photograph.

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Pepsi sips recall win.

• Authors : Fitzgerald, Kate

Subjects: *ADVERTISING; *CONSUMER attitudes; *CONSUMERSUNITED StatesCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; CHEVROLET (Company)

• Source: Advertising Age. 8/27/1990, Vol. 61 Issue 35, p34. 1/4p. 1 Chart.

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Pepsi rebuffs Coke at NAD.

• Authors : Kelly, Janice

Subjects: *ADVERTISINGUNITED StatesCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; PEPSI-Cola North America (Company) ; LEWIS Galoob Toys Inc.

• Source: Advertising Age. 8/27/1990, Vol. 61 Issue 35, p34. 1/3p.

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PR offensive hits Persian Gulf.

Subjects: *PUBLIC relations; *MILITARY personnelMIDDLE EastQUAKER Oats Co. 168243751 QUAKER Oats Co. QUAKER Oats Co. 168243751 168243751 QUAKER Oats Co. 168243751 OAT; ANHEUSER-Busch Cos. Inc. (1875-2008) ANHEUSER-Busch Cos. Inc. (1875-2008) ANHEUSER-Busch Cos. Inc. (1875-2008) BUD; AT&T Inc.

• Source: Advertising Age. 9/3/1990, Vol. 61 Issue 36, p53-53. 1/3p.

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Burson runs for Olympics.

• Authors : Levin, Gary

Subjects: *OLYMPIC Games; *CORPORATE sponsorship; *PUBLIC relations firmsBURSON-Marsteller LLC BURSON-Marsteller LLC BURSON-Marsteller LLC 966907503 ; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Advertising Age. 9/10/1990, Vol. 61 Issue 37, p77. 1/2p. 1 Black and White Photograph.

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