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Marketers of the Year 2021: No. 10 FTX.

• Authors : Wheless, Erika ()

Subjects: AMERICAN Airlines Inc.; NATIONAL Basketball Association; NAMING rights

• Source: Advertising Age. 12/13/2021, Vol. 92 Issue 18, p18-18. 1p.

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Marketers of the Year 2021: No. 7 LeBron James.

• Authors : Wohl, Jessica ()

Subjects: JAMES, LeBron, 1984-; NATIONAL Basketball Association; CHIEF marketing officers

• Source: Advertising Age. 12/13/2021, Vol. 92 Issue 18, p15-15. 1p.

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LeBron James backs at-home fitness brand Tonal: The NBA star joins growing list of big-name endorsers.

• Authors : Adeolu, Moyo ()

Subjects: JAMES, LeBron, 1984-; NATIONAL Basketball Association; BRAND name products

• Source: Advertising Age. 10/18/2021, Vol. 92 Issue 15, p16-16. 1p.

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Sha'carri Richardson fronts Beats by Dre ad for new Kanye West album: Spot that dropped during game six of NBA Finals hypes brand's Studio Buds and West's upcoming 'Donda'.

• Authors : Diaz, Ann-Christine ()

Subjects: WEST, Kanye, 1977-; NATIONAL Basketball Association; BILLBOARDS

• Source: Advertising Age. 7/26/2021, Vol. 92 Issue 11, p23-23. 1p.

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NBA fans call for logo update with black player: But league still winning with Gen Z, according to latest Ad Age-Harris Poll research.

• Authors : Schultz, E.J. ()

Subjects: NATIONAL Basketball Association; GENERATION Z consumers; FOOTBALL fans

• Source: Advertising Age. 7/26/2021, Vol. 92 Issue 11, p5-5. 1p.

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Stern: All-Star marketer.

• Authors : Friedman, Wayne

Subjects: STERN, David; NATIONAL Basketball Association; MARKETING planningUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 11/1/1999, Vol. 70 Issue 45, p1-35. 3p. 2 Color Photographs, 1 Black and White Photograph.

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A NEW KIND OF SPORTS STAT.

• Authors : Kaye, Kate

Subjects: NATIONAL Basketball Association; DATA modeling; INFORMATION resources management

• Source: Advertising Age. 4/3/2017, Vol. 88 Issue 7, p0026-0026. 1p.

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WHAT THE G-LEAGUE MEANS FOR SPORTS.

• Authors : SCHULTZ, E.J.

Subjects: NATIONAL Basketball Association; GATORADE Co.; SPORTS drinks

• Source: Advertising Age. 2/20/2017, Vol. 88 Issue 4, p0013-0013. 1p.

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MARKETER A LIST 2016.

• Authors : Pasquarelli, Adrianne

Subjects: MARKETING strategy; INTEL Corp.; SEMICONDUCTOR industry

• Source: Advertising Age. 12/5/2016, Vol. 87 Issue 23, p0017-0017. 1p.

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HITS & MISSES.

Subjects: MASS media industry; NATIONAL Basketball Association; ADIDAS AG

• Source: Advertising Age. 6/13/2016, Vol. 87 Issue 12, p0001-0001. 1p.

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