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Stern: All-Star marketer.

• Authors : Friedman, Wayne

Subjects: STERN, David; NATIONAL Basketball Association; MARKETING planningUNITED States

• Source: Advertising Age. 11/1/1999, Vol. 70 Issue 45, p1-35. 3p. 2 Color Photographs, 1 Black and White Photograph.

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A NEW KIND OF SPORTS STAT.

• Authors : Kaye, Kate

Subjects: *DATA modeling; *INFORMATION resources management; *DATA analysisNATIONAL Basketball Association NATIONAL Basketball Association NATIONAL Basketball Association 075255729DAIF, Doris

• Source: Advertising Age. 4/3/2017, Vol. 88 Issue 7, p0026-0026. 1p.

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WHAT THE G-LEAGUE MEANS FOR SPORTS.

• Authors : SCHULTZ, E.J.

Subjects: *SPORTS drinks; *SPORTS business; *MARKETINGNATIONAL Basketball Association NATIONAL Basketball Association NATIONAL Basketball Association 075255729 ; GATORADE Co.

• Source: Advertising Age. 2/20/2017, Vol. 88 Issue 4, p0013-0013. 1p.

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MARKETER A LIST 2016.

• Authors : Pasquarelli, Adrianne

Subjects: *MARKETING strategy; *SEMICONDUCTOR industry; *SPORTS eventsINTEL Corp. 047897855 INTEL Corp. INTEL Corp. 047897855 047897855 INTEL Corp. 047897855 INTC; NATIONAL Basketball Association NATIONAL Basketball Association NATIONAL Basketball Association 075255729PARSONS, Jim, 1973-

• Source: Advertising Age. 12/5/2016, Vol. 87 Issue 23, p0017-0017. 1p.

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HITS & MISSES.

Subjects: *MASS media industryNATIONAL Basketball Association NATIONAL Basketball Association NATIONAL Basketball Association 075255729 ; ADIDAS AG ADIDAS AG ADIDAS AG 015869621

• Source: Advertising Age. 6/13/2016, Vol. 87 Issue 12, p0001-0001. 1p.

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NEED TO KNOW.

Subjects: *MARKETING; *ATHLETIC leagues; *RETAIL franchisesUNITED StatesNATIONAL Basketball Association NATIONAL Basketball Association NATIONAL Basketball Association 075255729 ; BEST Buy Co. Inc. BEST Buy Co. Inc. BEST Buy Co. Inc. BBY

• Source: Advertising Age. 4/18/2016, Vol. 87 Issue 8, p0003-0003. 1p.

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MARKETING NEWS.

Subjects: *MARKETING; *MARKETING executivesVISA Inc. VISA Inc. VISA Inc. V; PEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP; NATIONAL Basketball Association NATIONAL Basketball Association NATIONAL Basketball Association 075255729BURKE, Kevin; LUCIO, Antonio J., 1959-

• Source: Advertising Age. 4/20/2015, Vol. 86 Issue 8, p0006-0006. 1p.

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NIKE, UA VIE FOR NBA JERSEY RIGHTS.

• Authors : Schultz, E.J.

Subjects: *SPORTING goods industryNATIONAL Basketball Association NATIONAL Basketball Association NATIONAL Basketball Association 075255729 ; NIKE Inc. 050957364 NIKE Inc. NIKE Inc. 050957364 050957364 NIKE Inc. 050957364 NKE; UNDER Armour Inc. UNDER Armour Inc. UNDER Armour Inc. UA

• Source: Advertising Age. 3/23/2015, Vol. 86 Issue 5, p0004-0004. 1p.

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NBA'S NEXT BIG PLAY: CONQUER CASUAL FANS.

• Authors : Schultz, E. J.

Subjects: *ADVERTISING spending; *BASKETBALL fansNATIONAL Basketball Association NATIONAL Basketball Association NATIONAL Basketball Association 075255729

• Source: Advertising Age. 10/13/2014, Vol. 85 Issue 21, p1-1. 1p.

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DATA MOVES FROM THE FIELD TO THE FRONT OFFICE.

• Authors : Kaye, Kate

Subjects: *MARKETING; *BASKETBALL fans; *SPORTING events ticketsNATIONAL Basketball Association NATIONAL Basketball Association NATIONAL Basketball Association 075255729 ; CHICAGO Bears (Football team) ; NATIONAL Football League

• Source: Advertising Age. 1/20/2014, Vol. 85 Issue 2, p18-18. 1p.

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