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Periodical

How top TV advertisers plan to spend amid economic headwinds: Despite Microsoft's decision to trim its budget, other major brands aren't expected to follow suit.

Subjects: *ADVERTISERS; *BUDGET cuts; *ADVERTISING executivesMICROSOFT Corp. 081466849 MICROSOFT Corp. MICROSOFT Corp. 081466849 081466849 MICROSOFT Corp. 081466849 MSFT

  • Source: Advertising Age. 6/20/2022, Vol. 93 Issue 9, p3-3. 1p.

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U.S. Senate campaign ad spending surges past half a billion dollars: Ad Age Campaign Ad Scorecard analysis finds that just five battleground states account for nearly $400 million of the total.

Subjects: *CAMPAIGN funds; *SWING states (United States politics); *DEMOCRATS (United States)UNITED States. Congress. Senate ; DEMOCRATIC Party (U.S.)

  • Source: Advertising Age. 5/16/2022, Vol. 93 Issue 8, p4-4. 1p.

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Periodical

Walmart's programmatic platform will offer new video ads and second-price auction: Retail giant upgrades its internet ad products in move to introduce more automation and attract more advertisers.

Subjects: *AUCTIONS; *INTERNET advertising; *ADVERTISERSWALMART Inc.

  • Source: Advertising Age. 4/4/2022, Vol. 93 Issue 6, p5-5. 1p.

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Periodical

Pinterest looks to prove it can drive brand sales with new checkout feature: Users will also now see a customized shopping surface.

Subjects: *BRANDING (Marketing); *SHOPPING; *RETAIL stores

  • Source: Advertising Age. 3/14/2022, Vol. 93 Issue 5, p6-6. 1p.

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Periodical

Super Bowl ads show limited diversity and inclusion progress: While advancements have been made, representation is still hard to quantify.

Subjects: *ADVERTISERS; *DIVERSITY in the workplace; *ADVERTISING

  • Source: Advertising Age. 2/14/2022, Vol. 93 Issue 3, p1-1. 1p.

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Periodical

4 Super Bowl ad tricks that continue to work: From animals to babies, Big Game advertisers still lean on tried-and-true formulas.

Subjects: *ANIMAL young; *ADVERTISERS; *TELEVISION advertisingELBA, Idris, 1972-; RUDD, Paul, 1969-; ROGEN, Seth, 1982-

  • Source: Advertising Age. 2/14/2022, Vol. 93 Issue 3, p18-18. 1p.

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Periodical

Best Places to Work 2022: Companies with 200 or fewer employees.

Subjects: *WORK environment; *SENIOR leadership teams; *ADVERTISERS

  • Source: Advertising Age. 1/24/2022, Vol. 93 Issue 2, p20-20. 1p.

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Periodical

The 10 biggest brand advertisers on TV in 2021: Liberty Mutual, Geico and Domino's lead the list.

Subjects: *TELEVISION advertising; *ADVERTISERS; *BRAND name productsLIBERTY Mutual Insurance Co.

  • Source: Advertising Age. 12/27/2021, Vol. 92 Issue 19, p18-18. 1p.

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Periodical

They're back: Ad Age World's Largest Advertisers are spending again: The top 100 advertisers cut spending by 7.1% in 2020 amid the global pandemic. But ad spending is rising now as marketers rebuild and rebound.

Subjects: *ADVERTISERS; *POLITICAL advertising; *PANDEMICS

  • Source: Advertising Age. 12/13/2021, Vol. 92 Issue 18, p20-20. 1p.

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Periodical

Facebook expands brand safety controls in News Feed and Instagram: Promises third-party verification for 'topic exclusions,' which advertisers have been testing for months.

Subjects: *ADVERTISERS; *ROAD maps; *BRAND name productsFACEBOOK Inc.

  • Source: Advertising Age. 11/22/2021, Vol. 92 Issue 17, p3-3. 1p.

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  • 1-10 of  9,579 results for ""ADVERTISERS""