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NEWFRONTS:TIME TO SHED THE SEXY ANDSELL SAFETY.

• Authors : Poggi, Jeanine

Subjects: *ADVERTISING; *ADVERTISERS; *VIDEOSDEFY Media Inc.YOUTUBE (Web resource)

• Source: Advertising Age. 5/1/2017, Vol. 88 Issue 9, p008-008. 1p.

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HOW TO GET THE TRUE MEASURE OF A MOBILE AD.

• Authors : Sloane, Garett

Subjects: *CELL phone advertising; *SOCIAL media in marketing; *ADVERTISERSYOUTUBE (Web resource); SNAPCHAT (Web resource)

• Source: Advertising Age. 3/6/2017, Vol. 88 Issue 5, p0026-0026. 1p.

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NEED TO KNOW.

Subjects: *PODCASTING; *ADVERTISERSIHEARTRADIO (Company)

• Source: Advertising Age. 2/6/2017, Vol. 88 Issue 3, p0002-0002. 1p.

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THE NEXT THREE OLYMPICS ARE TIME-ZONE CHALLENGED: WILL U.S. SPONSORS GO INTO HIBERNATION?

• Authors : SCHULTZ, E.J.

Subjects: *ADVERTISERS; *SPORTS sponsorship; *OLYMPIC Winter Games (23rd : 2018 : Pyeongchang, South Korea)NBC Universal Inc.

• Source: Advertising Age. 1/23/2017, Vol. 88 Issue 2, p0002. 1p.

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TV'S NEW RATINGS AREN'T WHAT ADVERTISERS WANT.

• Authors : POGGI, JEANINE

Subjects: *ADVERTISING; *ADVERTISING agencies; *ADVERTISERSGROUP M Worldwide Inc. ; NIELSEN Media Research Inc.

• Source: Advertising Age. 1/23/2017, Vol. 88 Issue 2, p0036. 1p.

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WORLD'S LARGEST ADVERTISERS 2016.

• Authors : JOHNSON, BRADLEY

Subjects: *ADVERTISING spending; *ADVERTISERS; *ADVERTISINGUNITED StatesINNER Mongolia Yili Industrial Group Co. Ltd.

• Source: Advertising Age. 12/5/2016, Vol. 87 Issue 23, p0008-0008. 1p.

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INSTAGRAM IS FACEBOOK'S BIGGEST APP ADVERTISER. TWITTER IS BANNED.

• Authors : sloane, Garett

Subjects: *ADVERTISERSFACEBOOK (Web resource); INSTAGRAM (Web resource)

• Source: Advertising Age. 12/5/2016, Vol. 87 Issue 23, p0003-0003. 1p.

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AGENCIES ON NOTICE: CLIENTS LIKELY PREPPING REVIEWS.

• Authors : Wohl, Jessica

Subjects: *ADVERTISERS; *ADVERTISING; *BUSINESS intelligenceUNITED StatesPEARL, Ken

• Source: Advertising Age. 10/3/2016, Vol. 87 Issue 19, p0003-0003. 1p.

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DENTSU OVERBILLING SCANDAL UPS ANTE ON TRANSPARENCY.

• Authors : Doland, Angela

Subjects: *ADVERTISERS; *MEDIA buying servicesASSOCIATION of National Advertisers ASSOCIATION of National Advertisers ASSOCIATION of National Advertisers 005917851 ; TOYOTA Motor Corp. TOYOTA Motor Corp. TOYOTA Motor Corp. TMSWINAND, Andrew

• Source: Advertising Age. 9/26/2016, Vol. 87 Issue 18, p0004-0004. 1p.

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200 LEADING NATIONAL ADVERTISERS.

• Authors : Johnson, Bradley

Subjects: *ADVERTISING spending; *ADVERTISERS; *SOCIAL media

• Source: Advertising Age. 6/27/2016, Vol. 87 Issue 13, p0010-0010. 1p.

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