Search Results

NEWFRONTS:TIME TO SHED THE SEXY ANDSELL SAFETY.

• Authors : Poggi, Jeanine

Subjects: *ADVERTISING; *ADVERTISERS; *VIDEOSDEFY Media Inc.YOUTUBE (Web resource)

• Source: Advertising Age. 5/1/2017, Vol. 88 Issue 9, p008-008. 1p.

Record details

HOW TO GET THE TRUE MEASURE OF A MOBILE AD.

• Authors : Sloane, Garett

Subjects: *CELL phone advertising; *SOCIAL media in marketing; *ADVERTISERSYOUTUBE (Web resource); SNAPCHAT (Web resource)

• Source: Advertising Age. 3/6/2017, Vol. 88 Issue 5, p0026-0026. 1p.

Record details

NEED TO KNOW.

Subjects: *PODCASTING; *ADVERTISERSIHEARTRADIO (Company)

• Source: Advertising Age. 2/6/2017, Vol. 88 Issue 3, p0002-0002. 1p.

Record details

THE NEXT THREE OLYMPICS ARE TIME-ZONE CHALLENGED: WILL U.S. SPONSORS GO INTO HIBERNATION?

• Authors : SCHULTZ, E.J.

Subjects: *ADVERTISERS; *SPORTS sponsorship; *OLYMPIC Winter Games (23rd : 2018 : Pyeongchang, South Korea)NBC Universal Inc.

• Source: Advertising Age. 1/23/2017, Vol. 88 Issue 2, p0002. 1p.

Record details

TV'S NEW RATINGS AREN'T WHAT ADVERTISERS WANT.

• Authors : POGGI, JEANINE

Subjects: *ADVERTISING; *ADVERTISING agencies; *ADVERTISERSGROUP M Worldwide Inc. ; NIELSEN Media Research Inc.

• Source: Advertising Age. 1/23/2017, Vol. 88 Issue 2, p0036. 1p.

Record details

WORLD'S LARGEST ADVERTISERS 2016.

• Authors : JOHNSON, BRADLEY

Subjects: *ADVERTISING spending; *ADVERTISERS; *ADVERTISINGUNITED StatesINNER Mongolia Yili Industrial Group Co. Ltd.

• Source: Advertising Age. 12/5/2016, Vol. 87 Issue 23, p0008-0008. 1p.

Record details

INSTAGRAM IS FACEBOOK'S BIGGEST APP ADVERTISER. TWITTER IS BANNED.

• Authors : sloane, Garett

Subjects: *ADVERTISERSFACEBOOK (Web resource); INSTAGRAM (Web resource)

• Source: Advertising Age. 12/5/2016, Vol. 87 Issue 23, p0003-0003. 1p.

Record details

AGENCIES ON NOTICE: CLIENTS LIKELY PREPPING REVIEWS.

• Authors : Wohl, Jessica

Subjects: *ADVERTISERS; *ADVERTISING; *BUSINESS intelligenceUNITED StatesPEARL, Ken

• Source: Advertising Age. 10/3/2016, Vol. 87 Issue 19, p0003-0003. 1p.

Record details

DENTSU OVERBILLING SCANDAL UPS ANTE ON TRANSPARENCY.

• Authors : Doland, Angela

Subjects: *ADVERTISERS; *MEDIA buying servicesASSOCIATION of National Advertisers ASSOCIATION of National Advertisers ASSOCIATION of National Advertisers 005917851 ; TOYOTA Motor Corp. TOYOTA Motor Corp. TOYOTA Motor Corp. TMSWINAND, Andrew

• Source: Advertising Age. 9/26/2016, Vol. 87 Issue 18, p0004-0004. 1p.

Record details

200 LEADING NATIONAL ADVERTISERS.

• Authors : Johnson, Bradley

Subjects: *ADVERTISING spending; *ADVERTISERS; *SOCIAL media

• Source: Advertising Age. 6/27/2016, Vol. 87 Issue 13, p0010-0010. 1p.

Record details

GO ONLINE FOR FULL LNA REPORT AND DATABASE.

Subjects: *ADVERTISERS; *ADVERTISING; *COMPUTER network resources

• Source: Advertising Age. 6/27/2016, Vol. 87 Issue 13, p0010-0010. 1p.

Record details

WHEN THE PICKING’S EASY.

• Authors : Wheaton, Ken

Subjects: *ADVERTISING; *ADVERTISERSSTAR Wars Episode VII: The Force Awakens (Film)

• Source: Advertising Age. 12/7/2015, Vol. 86 Issue 23, p0003-0003. 1p.

Record details

CNN TELLS ‘GREAT BIG STORY’ WITH VIDEO.

• Authors : Poggi, Jeanine

Subjects: *CELL phones; *SOCIAL networks; *MOBILE appsCABLE News Network

• Source: Advertising Age. 10/26/2015, Vol. 86 Issue 20, p0010-0010. 1p.

Record details

HOW NETWORKS DECIDE WHICH SHOWS STAY AND WHICH WILL GET THE AX.

• Authors : POGGI, JEANINE

Subjects: *TELEVISION broadcasting; *TELEVISION viewers; *TELEVISION programs

• Source: Advertising Age. 10/26/2015, Vol. 86 Issue 20, p0022-0022. 1p.

Record details

TRUMP’S AD BRAG.

• Authors : POGGI, JEANINE

Subjects: *MEDIA buying services; *ADVERTISERS; *ADVERTISING ratesCABLE News NetworkTRUMP, Donald, 1946-

• Source: Advertising Age. 9/14/2015, Vol. 86 Issue 17, p0006-0006. 1p.

Record details

BTOB 100.

• Authors : MADDOX, KATE

Subjects: *ADVERTISING agencies; *MARKETING research; *ADVERTISERSKANTAR Media Deutschland GmbH

• Source: Advertising Age. 8/24/2015, Vol. 86 Issue 16, p0015-0015. 1p.

Record details

CITY SPOTLIGHT: BUENOS AIRES, ARGENTINA.

• Authors : Wentz, Laurel

Subjects: *ADVERTISING; *POLITICAL science; *GOVERNMENT controlARGENTINAPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 8/24/2015, Vol. 86 Issue 16, p0026-0026. 1p.

Record details

VERIZON PUSHES AOL PAST COOKIES’ WEAKNESS.

• Authors : Kantrowitz, Alex

Subjects: *MERGERS & acquisitions; *INTERNET advertising; *ADVERTISINGAOL Inc. ; VERIZON Communications Inc. VERIZON Communications Inc. VERIZON Communications Inc. VZ

• Source: Advertising Age. 5/18/2015, Vol. 86 Issue 11, p0004-0004. 1p.

Record details

ANA-4A’S FRACAS SHOWS CLIENT-AGENCY BOND MIGHT BE INOPERABLE.

• Authors : Crain, Rance

Subjects: *ADVERTISING agencies; *ADVERTISERS; *ADVERTISINGUNITED StatesASSOCIATION of National Advertisers ASSOCIATION of National Advertisers ASSOCIATION of National Advertisers 005917851 ; AMERICAN Association of Advertising Agencies

• Source: Advertising Age. 2/8/2016, Vol. 87 Issue 3, p0028-0028. 1p.

Record details

MCGARRYBOWEN BOWS OUT OF SWEEPING SEARS REVIEW.

• Authors : Morrison, Maureen

Subjects: *REQUESTS for proposals (Public contracts); *ADVERTISING; *ADVERTISERSMCGARRYBOWEN (Company) ; SEARS Holdings Corp. SEARS Holdings Corp. SEARS Holdings Corp. SHLDJOOMA, Imran

• Source: Advertising Age. 3/2/2015, Vol. 86 Issue 4, p0008-0008. 1p.

Record details

FOR THIS INDUSTRY VETERAN, THE PAST WAS GREAT, BUT THE FUTURE’S MORE EXCITING.

• Authors : Crain, Rance

Subjects: *ADVERTISERS; *ADVERTISINGCOHEN Pasqualina Timberman (Company) ; PHELPS (Company)COHEN, Howie

• Source: Advertising Age. 3/2/2015, Vol. 86 Issue 4, p0032-0032. 1p.

Record details

ADVERTISERS TO PUBLISHERS: SHOW ME THE VIEWABILITY (OR ELSE).

• Authors : KANTROWITZ, ALEX

Subjects: *ADVERTISERS; *MASS media; *ADVERTISING

• Source: Advertising Age. 2/9/2015, Vol. 86 Issue 3, p0024-0024. 1p.

Record details

IS THE SUPER BOWL WORTH THE PRICE? FOR THESE ADVERTISERS, IT MIGHT BE.

• Authors : Poggi, Jeanine

Subjects: *SUPER Bowl (Football game); *ADVERTISERS; *ADVERTISING

• Source: Advertising Age. 2/9/2015, Vol. 86 Issue 3, p0008-0008. 1p.

Record details

TUMBLR TAPS USERS TO CREATE BRAND CONTENT.

• Authors : Bergen, Mark

Subjects: *BLOGS; *ADVERTISERS

• Source: Advertising Age. 1/26/2015, Vol. 86 Issue 2, p0010-0010. 1p.

Record details

CES TAKEAWAYS FOR MARKETERS.

• Authors : Bergen, Mark ; Peterson, Tim

Subjects: *CONSUMER electronics trade shows; *3-D television; *WEARABLE technology

• Source: Advertising Age. 1/12/2015, Vol. 86 Issue 1, p0006-0006. 1p.

Record details

AWARDS REPORT 2014.

Subjects: *ADVERTISING campaigns; *ADVERTISERS; *ADVERTISING agenciesCHIPOTLE Mexican Grill Inc. 806058632 CHIPOTLE Mexican Grill Inc. CHIPOTLE Mexican Grill Inc. 806058632 806058632 CHIPOTLE Mexican Grill Inc. 806058632 CMG; WIEDEN & Kennedy (UK) Ltd.

• Source: Advertising Age. 12/29/2014, Vol. 85 Issue 25, p0022-0022. 1p.

Record details

Ad industry wary of new Congress' stance on issues like taxes, privacy.

• Authors : Radelat, Ana

Subjects: *TAX reform; *NETWORK neutrality; *ADVERTISERS

• Source: Advertising Age. 11/17/2014, Vol. 85 Issue 23, p1-1. 1p.

Record details

THE NEWBIE BOWL: BIG GAME SALES SLOW.

• Authors : Poggi, Jeanine

Subjects: *TELEVISION advertising; *SUPER Bowl advertisements; *FOOTBALL on televisionLOCTITE Corp.

• Source: Advertising Age. 11/17/2014, Vol. 85 Issue 23, p1-1. 1p.

Record details

THE NEXT PHASE OF ADDRESSABLE ADVERTISING: UNDERSTANDING TV ROI.

• Authors : Poggi, Jeanine

Subjects: *RATE of return; *TELEVISION advertising; *ADVERTISERSKRAFT Foods Inc. KRAFT Foods Inc. KRAFT Foods Inc. KFT

• Source: Advertising Age. 10/27/2014, Vol. 85 Issue 22, p0026-0026. 1p.

Record details

AGENCY MUSIC SPECIALISTS LOOK PAST THE BIG SCORE.

• Authors : Willens, Max

Subjects: *MUSIC in advertising; *MUSIC; *ADVERTISING campaigns

• Source: Advertising Age. 10/13/2014, Vol. 85 Issue 21, p1-1. 1p.

Record details

FOR AD AGENCY HOLDING COMPANIES, SMALL IS THE NEW BIG.

• Authors : Bruell, Alexandra

Subjects: *ADVERTISING agencies; *HOLDING companies; *ADVERTISERSCHR Group (Company)

• Source: Advertising Age. 10/13/2014, Vol. 85 Issue 21, p1-1. 1p.

Record details

SO YOU'VE MADE SOME CONTENT, NOW WHAT DO YOU DO WITH IT?

• Authors : Peterson, Tim

Subjects: *CONTENT marketing; *ADVERTISING campaigns; *ADVERTISERSGENERAL Electric Co. 001367960 GENERAL Electric Co. GENERAL Electric Co. 001367960 001367960 GENERAL Electric Co. 001367960 GE

• Source: Advertising Age. 10/13/2014, Vol. 85 Issue 21, p1-1. 1p.

Record details

Pinterest to let marketers target existing customers with ads.

• Authors : Peterson, Tim

Subjects: *ADVERTISERS; *BRANDING (Marketing); *ELECTRONIC commerce websitesCOLD Brew Labs Inc.PINTEREST (Web resource); FACEBOOK (Web resource)

• Source: Advertising Age. 9/29/2014, Vol. 85 Issue 20, p0011-0011. 1p.

Record details

Media Mavens.

• Authors : SEBASTIAN, MICHAEL

Subjects: *INTERNET advertising rates; *TECHNOLOGICAL innovations; *PUBLISHINGUNITED StatesTIME Inc. TIME Inc. TIME Inc. 125811117...

• Source: Advertising Age. 9/29/2014, Vol. 85 Issue 20, p0032-0032. 1p.

Record details

FACEBOOK ADS CAN TARGET CELL-SIGNAL STRENGTH.

• Authors : Peterson, Tim

Subjects: *CELLULAR signal transduction; *ADVERTISING revenue; *ADVERTISERSMETA Platforms Inc.

• Source: Advertising Age. 9/1/2014, Vol. 85 Issue 18, p12-12. 1p.

Record details

OFF THE BEATEN PATH: BIG CLIENTS IN SMALL TOWNS.

• Authors : Schultz, E. J. ; Neff, Jack

Subjects: *ADVERTISING agencies; *SMALL cities; *ADVERTISERSNEENAH (Wis.); AUSTIN (Minn.); UNITED StatesHORMEL Foods Corp. 006147383 HORMEL Foods Corp. HORMEL Foods Corp. 006147383 006147383 HORMEL Foods Corp. 006147383 HRL; BBDO Worldwide Inc. BBDO Worldwide Inc. BBDO Worldwide Inc. 006980825 ; KELLOGG Co. 080600430 KELLOGG Co. KELLOGG Co. 080600430 080600430 KELLOGG Co. 080600430 K

• Source: Advertising Age. 8/11/2014, Vol. 85 Issue 17, p0030-0030. 1p.

Record details

Ad ideas? RFPs morph into requests for innovation, products.

• Authors : MORRISON, MAUREEN

Subjects: *REQUESTS for proposals (Public contracts); *ADVERTISERS; *MARKETING

• Source: Advertising Age. 6/23/2014, Vol. 85 Issue 15, p42-42. 1p.

Record details

100 National Leading Advertisers.

• Authors : Johnson, Bradley

Subjects: *MARKETING; *ADVERTISERS; *ADVERTISINGUNITED StatesMICROSOFT Corp. 081466849 MICROSOFT Corp. MICROSOFT Corp. 081466849 081466849 MICROSOFT Corp. 081466849 MSFT

• Source: Advertising Age. 6/23/2014, Vol. 85 Issue 15, p14-14. 1p.

Record details

FROM DR. DRE TO DR. SCHOLL'S.

• Authors : JOHNSON, BRADLEY

Subjects: *ADVERTISERS; *MERGERS & acquisitions; *BUSINESS partnerships

• Source: Advertising Age. 6/23/2014, Vol. 85 Issue 15, p15-15. 1p.

Record details

THE PROBLEM WITH MOBILE.

• Authors : Bergen, Mark

Subjects: *CELL phone advertising; *ADVERTISING media planning; *ADVERTISERS

• Source: Advertising Age. 5/19/2014, Vol. 85 Issue 12, p23-23. 1p.

Record details

MARKETERS PROFILES.

Subjects: *ADVERTISERS; *INDUSTRIAL marketing; *INDUSTRIAL advertisingAT&T Inc. ; HEWLETT-Packard Co. 009122532 HEWLETT-Packard Co. HEWLETT-Packard Co. 009122532 009122532 HEWLETT-Packard Co. 009122532 HPQ; FEDEX Corp. FEDEX Corp. FEDEX Corp. FDX

• Source: Advertising Age. 5/19/2014, Vol. 85 Issue 12, pS006-S006. 1p.

Record details

DIGITAL DIGEST.

Subjects: *ADVERTISERS; *ADVERTISING agencies

• Source: Advertising Age. 5/19/2014, Vol. 85 Issue 12, p16-16. 1p.

Record details

What's the benefit of scale to P&G in a digital world?

Subjects: *ADVERTISERS; *ECONOMIES of scalePROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 5/5/2014, Vol. 85 Issue 10, p12-12. 1p.

Record details

ASIAN GOV'TS TIGHTEN LAWS FOR GATHERING PERSONAL DATA.

• Authors : Doland, Angela

Subjects: *DATA protection laws; *CUSTOMER information files; *CONSENT (Law)OCTOPUS Holdings Inc.

• Source: Advertising Age. 4/14/2014, Vol. 85 Issue 8, p28-28. 1p.

Record details

NEWFRONT SELLERS TAKE PAGE FROM TV.

• Authors : Peterson, Tim

Subjects: *ADVERTISERS; *STREAMING video & television; *TELEVISION programsAOL Inc. ; YAHOO! Inc. YAHOO! Inc. YAHOO! Inc. YHOO

• Source: Advertising Age. 4/7/2014, Vol. 85 Issue 7, p23-23. 1p.

Record details

THE NEW FACES OF ADVERTISING.

• Authors : Zmuda, Natalie

Subjects: *MULTICULTURALISM in advertising; *GAY people in advertising; *INTERRACIAL families

• Source: Advertising Age. 3/10/2014, Vol. 85 Issue 5, p14-14. 1p.

Record details

IT'S NOT JUST EVENTS ANYMORE.

• Authors : Pathak, Shareen

Subjects: *ADVERTISERS; *AMBUSH marketing; *GUERRILLA marketingBENJAMIN, Jeff

• Source: Advertising Age. 3/10/2014, Vol. 85 Issue 5, p12-12. 1p.

Record details

LATE NIGHT IS MUCH MORE THAN TV.

• Authors : Poggi, Jeanine

Subjects: *TELEVISION programs; *ADVERTISERSTONIGHT Show, The (TV program); TWITTER (Web resource)FALLON, Jimmy, 1974-; LENO, Jay, 1950-

• Source: Advertising Age. 2/17/2014, Vol. 85 Issue 4, p10-10. 1p.

Record details

GET THE MOST OUT OF YOUR SPONSORSHIP.

• Authors : Schultz, E. J.

Subjects: *SPORTS sponsorship; *ADVERTISERS; *PERSONAL information management

• Source: Advertising Age. 1/20/2014, Vol. 85 Issue 2, p16-16. 1p.

Record details

PRIME TIME FOR.

• Authors : Poggi, Jeanine

Subjects: *EMPLOYMENT tenure; *TELEVISION advertising; *ADVERTISERSCABLE News NetworkZUCKER, Jeff, 1965-

• Source: Advertising Age. 1/6/2014, Vol. 85 Issue 1, p19-19. 1p.

Record details