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technology showcase.

Subjects: *SEALS (Closures); *TEMPERATURE control; *ADVERTISERS

• Source: Canadian Plastics. Feb2024, Vol. 83 Issue 1, p20-21. 2p.

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Agency Network of the Year U.S. IPG Mediabrands: IPG Mediabrands' investment in tech innovation brought big wins.

• Authors : Herren, Parker (AUTHOR)

Subjects: *MARKETING; *BUSINESS networks; *ADVERTISERS

• Source: Ad Age. 3/11/2024, Vol. 95 Issue 1, p30-30. 1p.

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The Federal Trade Commission’s New Guidelines for Endorsements and Testimonials.

• Authors : Tortora, Julie¹

Subjects: *ADVERTISERS; *ADVERTISING endorsements; *FALSE advertisingUNITED States. Federal Trade Commission. Bureau of Consumer Protection

• Source: Intellectual Property & Technology Law Journal. Feb2024, Vol. 36 Issue 2, p19-20. 2p.

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Shockvertising of luxurious fast-foods brands in emerging markets: Differential effects of consumer demographic profiles.

• Authors : Mukucha, Paul¹ (AUTHOR); Jaravaza, Divaries Cosmas¹ (AUTHOR)

Subjects: *NEW product development; *EMERGING markets; *CONSUMER profilingZIMBABWE

• Source: Cogent Business & Management. Dec2023, Vol. 10 Issue 2, p1-18. 18p.

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The Invisible Influencer: HIDDEN PERSUADERS ARE A TIME-TESTED STRATEGY OF ADVERTISERS, STORES, POLITICIANS.

• Authors : SEIDEL, WILLIAM

Subjects: CONSUMER behavior; ADVERTISERS; PSYCHOLOGICAL techniques

• Source: Inventors' Digest. Dec2023, Vol. 39 Issue 12, p36-38. 3p.

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Virtual brand experience in digital reality advertising: Conceptualization and measurement.

• Authors : Lee, Heejun (AUTHOR); Cho, Chang‐Hoan (AUTHOR)

Subjects: CONSUMER behavior; CONSUMER psychology; MARKETING literature

• Source: Journal of Consumer Behaviour. Mar/Apr2023, Vol. 22 Issue 2, p300-313. 14p.

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The Gates of Show Business.

• Authors : LONG, ROB¹

Subjects: *BUSINESS enterprises; *ADVERTISERS

• Source: Commentary. Feb2023, Vol. 155 Issue 2, p64-63. 2p.

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Don't Play with Food.

• Authors : Teal, Derrick

Subjects: *ADVERTISERS

• Source: Food Engineering. Aug2023, Vol. 95 Issue 8, p12-12. 1p.

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FDA Issues Update on Post-market Assessment of Certain Food Ingredients.

Subjects: *ADVERTISERSUNITED States. Food & Drug Administration

• Source: Food Engineering. Aug2023, Vol. 95 Issue 8, p45-46. 2p.

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CONTINUE OPTIMIZATION FOR FPL FOOD: FPL Food LLC is a major beef producer in the southeast and is adding new equipment to meet its next stage of growth.

• Authors : GERKE, GRANT

Subjects: *BEEF industry; *MEAT industry; *ADVERTISERS

• Source: Food Engineering. Aug2023, Vol. 95 Issue 8, p36-37. 2p.

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