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BUYING MOTIVES FOR INDUSTRIAL GOODS.

• Authors : Copeland, Melvin T.

Subjects: INDUSTRIAL advertising; PURCHASING; CONSUMPTION (Economics)UNITED States

• Source: Harvard Business Review; Apr1924, Vol. 2 Issue 3, p303-318, 16p

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Psychology in advertising (Book).

• Authors : Stone, C.L.

Subjects: ADVERTISING & psychology; NONFICTIONPSYCHOLOGY in Advertising (Book)POFFENBERGER, A. T.

• Source: American Economic Review; Dec25, Vol. 15 Issue 4, p755-755, 1/4p

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Psychology in Advertising.

Subjects: ADVERTISING & psychology; NONFICTIONPSYCHOLOGY in Advertising (Book)POFFENBERGER, Albert T.

• Source: Harvard Business Review; Oct26, Vol. 5 Issue 1, p127-128, 2p

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Psychology in Advertising.

• Authors : Moss, Margaret

Subjects: ADVERTISING & psychology; NONFICTIONPSYCHOLOGY in Advertising (Book)POFFENBERGER, Albert T.

• Source: Journal of Delinquency; Nov26, Vol. 10 Issue 6, p564-564, 1p

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THE UNKNOWN QUANTITY IN MARKETING.

• Authors : Poffenberger, A.T.

Subjects: CONSUMER behavior; HUMAN behavior; PSYCHOLOGY

• Source: Harvard Business Review; Jan1928, Vol. 6 Issue 2, p188-193, 6p

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ANALYZING ADVERTISING RESULTS I.

• Authors : Falk, A. T.

Subjects: ADVERTISING & psychology; PRINT advertising; ADVERTISING spendingUNITED StatesGORDON-Van Tine Co.

• Source: Harvard Business Review; Jan1929, Vol. 7 Issue 2, p185, 10p

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The Psychology of Advertising.

Subjects: *ADVERTISING & psychology; *NONFICTIONPSYCHOLOGY of Advertising, The (Book)SCOTT, W. D.

• Source: Human Factors (03017397). Jan33, Vol. 7 Issue 1, p38-38. 1/3p.

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The Bandwagon.

Subjects: NEWSPAPER sections, columns, etc.; BRITISH prime ministers; ARMED ForcesNAZARETH (Israel); UNITED Kingdom; ISRAELTALES of a Wayward Inn (Book)...

• Source: New Republic; 2/22/39, Vol. 98 Issue 1264, p74-74, 1/2p

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Psychoanalysis in Advertising.

Subjects: PSYCHOANALYSIS; ADVERTISING & psychologyDICHTER, Ernest

• Source: TIME Magazine; 3/25/1940, Vol. 35 Issue 13, p46-47, 2p

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'MOTIVES' AS A TOOL OF MARKET RESEARCH.

• Authors : McGregor, Douglas

Subjects: MOTIVATION research (Marketing); MOTIVATION (Psychology); CONSUMER behavior

• Source: Harvard Business Review; Autumn1940, Vol. 19 Issue 1, p42, 10p

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