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Academic Journal

Nostalgia and Forestalgia: Insights, Evaluation, and Implications for Advertising and Product Typology.

Subjects: PRODUCT advertising; CONSUMER behavior; NOSTALGIA

  • Source: Journal of Advertising; Apr/May2023, Vol. 52 Issue 2, p193-210, 18p, 1 Chart, 2 Graphs

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Academic Journal

The Brand Image Perception of Indirect Comparative Advertisements: Lipton Ice Tea "Don't Choose the Easy Way" Ad Case.

Subjects: BRAND image; ICED tea; CONSUMER psychology

  • Source: Journal of Communication Theory & Research / Iletisim Kuram ve Arastirma Dergisi; bah2024, Vol. 66, p160-174, 15p

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Academic Journal

Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns.

Subjects: RISK aversion; PATRONAGE; ADVERTISING agenciesLONDON (England)

  • Source: Journal of Advertising; Jan-Mar2023, Vol. 52 Issue 1, p57-74, 18p, 1 Diagram, 3 Charts, 6 Graphs

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Periodical

« LA TRANSMISSION DE L'AGENCE, J'Y PENSE DEPUIS LE PREMIER JOUR ».

Subjects: ADVERTISING agencies; LEADERSHIP; TECHNOLOGICAL innovationsSAGUEZ & Partners (Company)SAGUEZ, Olivier

  • Source: Stratégies; 4/18/2024, Issue 2215, p6-9, 4p

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Periodical

Watershed rulings: Landmark FMC decisions reshape D&D billing, chassis practices.

Subjects: WATERSHEDS; INVOICES; CARGO handling

  • Source: Journal of Commerce (1530-7557); 3/11/2024, Vol. 25 Issue 6, p10-14, 5p

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Academic Journal

Overcoming Conflict Between Symmetric Occupations: How "Creatives" and "Suits" Use Gender Ordering in Advertising.

Subjects: CONFLICT management; WORK environment; ADVERTISING agencies

  • Source: Academy of Management Journal; Oct2022, Vol. 65 Issue 5, p1623-1651, 29p, 5 Charts

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Academic Journal

Building relationships with consumers: consumer research as formative objects.

Subjects: CONSUMER research; ETHNOLOGY research; ADVERTISING agencies

  • Source: Culture & Organization; Jan2024, Vol. 30 Issue 1, p1-22, 22p

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Academic Journal

From below the glass ceiling: female perspectives in the world of advertising.

Subjects: ADVERTISING agencies; GENDER identity; ADVERTISING personnel

  • Source: Journal of Gender Studies; January 2024, Vol. 33 Issue 1, p45-57, 13p

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Academic Journal

Audience Engagement with Media Content and Advertisement: A Study from the Perspective of UAE Media Practitioners’.

Subjects: MARKETING research companies; CRONBACH'S alpha; LIBRARY media specialists

  • Source: Arabian Journal for Media & Communication; Dec2023, Issue 36, p370-340, 31p

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Academic Journal

DIGITAL TRANSFORMATION IN ROMANIAN ONLINE TRAVEL AGENCIES.

Subjects: DIGITAL transformation; HIGH technology industries; TOURISM

  • Source: Studia Universitatis Babes-Bolyai, Negotia; Dec2023, Vol. 68 Issue 4, p97-119, 23p

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  • 1-10 of  23,317 results for ""ADVERTISING agencies""