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Academic Journal

Nostalgia and Forestalgia: Insights, Evaluation, and Implications for Advertising and Product Typology.

Authors : Barnwell, R. Wixel; Collier, Joel; Shanahan, Kevin J.

Subjects: PRODUCT advertising; CONSUMER behavior; NOSTALGIA

Source: Journal of Advertising; Apr/May2023, Vol. 52 Issue 2, p193-210, 18p, 1 Chart, 2 Graphs

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Academic Journal

The Brand Image Perception of Indirect Comparative Advertisements: Lipton Ice Tea "Don't Choose the Easy Way" Ad Case.

Authors : KROM, İpek; TAM, Mehmet Sinan

Subjects: BRAND image; ICED tea; CONSUMER psychology

Source: Journal of Communication Theory & Research / Iletisim Kuram ve Arastirma Dergisi; bah2024, Vol. 66, p160-174, 15p

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Academic Journal

Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns.

Authors : Bilby, Julie; Koslow, Scott; Sasser, Sheila L.

Subjects: RISK aversion; PATRONAGE; ADVERTISING agenciesLONDON (England)

Source: Journal of Advertising; Jan-Mar2023, Vol. 52 Issue 1, p57-74, 18p, 1 Diagram, 3 Charts, 6 Graphs

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Periodical

Watershed rulings: Landmark FMC decisions reshape D&D billing, chassis practices.

Authors : Angell, Michael; Ashe, Ari

Subjects: WATERSHEDS; INVOICES; CARGO handling

Source: Journal of Commerce (1530-7557); 3/11/2024, Vol. 25 Issue 6, p10-14, 5p

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Academic Journal

Overcoming Conflict Between Symmetric Occupations: How "Creatives" and "Suits" Use Gender Ordering in Advertising.

Authors : Koppman, Sharon; Bechky, Beth A.; Cohen, Andrew C.

Subjects: CONFLICT management; WORK environment; ADVERTISING agencies

Source: Academy of Management Journal; Oct2022, Vol. 65 Issue 5, p1623-1651, 29p, 5 Charts

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Academic Journal

Building relationships with consumers: consumer research as formative objects.

Authors : Cohen, Andrew C.

Subjects: CONSUMER research; ETHNOLOGY research; ADVERTISING agencies

Source: Culture & Organization; Jan2024, Vol. 30 Issue 1, p1-22, 22p

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Academic Journal

From below the glass ceiling: female perspectives in the world of advertising.

Authors : Mueller, Sophia; Dubosar, Eliana; Windels, Kasey

Subjects: ADVERTISING agencies; GENDER identity; ADVERTISING personnel

Source: Journal of Gender Studies; January 2024, Vol. 33 Issue 1, p45-57, 13p

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Academic Journal

Audience Engagement with Media Content and Advertisement: A Study from the Perspective of UAE Media Practitioners’.

Authors : Al Hosani, Ebrahim Rashed; Almaamari, Hayam Abdulareem; Omar, Muhammad

Subjects: MARKETING research companies; CRONBACH'S alpha; LIBRARY media specialists

Source: Arabian Journal for Media & Communication; Dec2023, Issue 36, p370-340, 31p

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Academic Journal

DIGITAL TRANSFORMATION IN ROMANIAN ONLINE TRAVEL AGENCIES.

Authors : TUTUNEA, Mihaela-Filofteia

Subjects: DIGITAL transformation; HIGH technology industries; TOURISM

Source: Studia Universitatis Babes-Bolyai, Negotia; Dec2023, Vol. 68 Issue 4, p97-119, 23p

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Academic Journal

When Bad Is Good: Do Good Relationships between Marketing Clients and Their Advertising Agencies Challenge Creativity?

Authors : Koslow, Scott; Sameti, Ardalan; van Noort, Guda

Subjects: ADVERTISERS; ADVERTISING agencies; RELATIONSHIP marketingLONDON (England)

Source: Journal of Advertising; Jun/Jul2022, Vol. 51 Issue 3, p385-405, 21p, 5 Diagrams, 5 Charts, 1 Graph

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Periodical

Youth Entrepreneurs of the Year Awards.

Authors : Caddell, Nathan; Hirose, Alyssa; Rahman, Rushmila

Subjects: BUSINESSPEOPLE; ADVERTISING agencies; AWARDS

Source: BC Business; Jan2024, Vol. 52 Issue 1, p33-43, 10p, 12 Color Photographs

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Academic Journal

Ad Agency Leadership in the US, UK, and Australia: A Mixed-Method Analysis of Effective Attributes and Styles.

Authors : Patwardhan, Padmini; Kerr, Gayle; Patwardhan, Hemant

Subjects: SOFT skills; ADVERTISING agencies; SHARED leadershipUNITED Kingdom; AUSTRALIA

Source: Journal of Advertising; Apr/May2022, Vol. 51 Issue 2, p223-239, 17p, 2 Black and White Photographs, 1 Diagram, 7 Charts

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Academic Journal

Effective airbnb advertising during COVID-19 pandemic: Message format and hypothetical distance.

Authors : Choi, Miju; Choi, Youngjoon

Subjects: COVID-19 pandemic; ADVERTISING; ACQUISITION of dataAIRBNB Inc.

Source: Journal of Vacation Marketing; Oct2023, Vol. 29 Issue 4, p617-635, 19p

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Academic Journal

Mitigating disruption through adaptive organization and organization learning to create a transformation business model.

Authors : Wardhana, Vicky Dhanis; Gautama So, Idris; Warganegara, Dezie L.

Subjects: BUSINESS models; DIGITAL technology; ADVERTISING agencies

Source: Journal of Business & Industrial Marketing; 2023, Vol. 38 Issue 9, p1822-1836, 15p

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Academic Journal

Understanding the link between an IMC technology capability and organisational integration and performance.

Authors : Kerr, Gayle; Valos, Michael; Luxton, Sandra

Subjects: ORGANIZATIONAL effectiveness; MARKETING; INTEGRATED marketing

Source: European Journal of Marketing; 2023, Vol. 57 Issue 8, p2048-2075, 28p

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Academic Journal

A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency.

Authors : Shin, Jiwoong; Shin, Woochoel

Subjects: ADVERTISING agencies; ADVERTISING; CONSUMERSUNIVERSITY of Florida

Source: Management Science; Aug2023, Vol. 69 Issue 8, p4481-4497, 17p

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Academic Journal

ADVERTISEMENT BUSINESS FINANCIAL STRATEGY DURING THE COVID-19 PANDEMIC: A CASE STUDY OF SATRIA ADVERTISEMENT COMPANY.

Authors : Suparta, Ronald Septyanto; Wijaya, Liliana Inggrit

Subjects: ADVERTISING agencies; FINANCIAL management; COVID-19 pandemic

Source: Journal of Syntax Literate; agu2023, Vol. 8 Issue 8, p5661-5675, 15p

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Periodical

THE WEIRDEST SHOW IN VEGAS.

Authors : LEONARD, Devin

Subjects: ADVERTISING agencies; MARS (Planet); BUSINESS enterprisesLAS Vegas (Nev.)

Source: Bloomberg Businessweek; 9/18/2023, Issue 4797, p38-43, 6p, 18 Color Photographs

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Periodical

Agency.

Authors : THURMAN, HANNAH P.

Subjects: ADVERTISING agencies; WORK environment; AWARDS

Source: Iowa Review; Fall2023, Vol. 53 Issue 2, p1-13, 13p

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Academic Journal

Marketer Perceptions of Client–Agency Co-Creation: Exploring the Levels of Partnership Collaboration.

Authors : Calderwood, Richard; Koslow, Scott; Sasser, Sheila L.

Subjects: CREATIVITY in advertising; ADVERTISING campaigns; CUSTOMER cocreationNEW Zealand; AUSTRALIA

Source: Journal of Advertising; Jun-Jul2021, Vol. 50 Issue 3, p309-319, 11p, 2 Charts, 3 Graphs

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Academic Journal

A LIFE FULL OF BILLABLE HOURS: HOW TO BECOME S.M.A.R.T. AND MORE RESILIENT BY AUDITING YOUR TIME LIKE AN ADVERTISING AGENCY.

Authors : Watson, Amy

Subjects: ADVERTISING agencies; AUDITING; MISSION statements

Source: Marketing Education Review; Summer2023, Vol. 33 Issue 2, p170-175, 6p, 2 Black and White Photographs, 1 Graph

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Academic Journal

Teaming Up with Technology Developers in STEM: A Capstone Advertising Campaign Course Collaborations with Engineering and Computer Science.

Authors : Wagler, Adam

Subjects: ADVERTISING campaigns; COMPUTER science; COMPUTER engineers

Source: Journal of Advertising Education; May2023, Vol. 27 Issue 1, p7-22, 16p

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Academic Journal

AEJMC Advertising Division 2022 Teaching Pre-Conference Review: Leading Our Students Into the Future: Minding the Gap Between the Industry and Academia.

Authors : Spring, Robin; Lou, Shanshan

Subjects: ADVERTISING agencies; ADVERTISING; SOFT skillsASSOCIATION for Education in Journalism & Mass Communication

Source: Journal of Advertising Education; May2023, Vol. 27 Issue 1, p69-82, 14p

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Periodical

AUTANT EN EMPORTE LE RIRE.

Authors : ROYET, MARIE-CAROLINE

Subjects: ADVERTISING agencies; WIT & humor; PRICE inflationINTERNATIONAL Advertising Festival Ltd.

Source: Stratégies; 1/18/2024, Issue 2203, p32-34, 3p

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Periodical

« SUR X, LA POLITIQUE NE REPRÉSENTE QUE 5 % DES CONVERSATIONS ».

Authors : GAVARD, EMMANUEL

Subjects: ADVERTISING agencies; FREEDOM of expressionX Corp.BUANEC, Laurent; TWITTER (Web resource)...

Source: Stratégies; 12/14/2023, Issue 2199/2200, p70-72, 3p

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Search Results

Your Filters

Nostalgia and Forestalgia: Insights, Evaluation, and Implications for Advertising and Product Typology.

The Brand Image Perception of Indirect Comparative Advertisements: Lipton Ice Tea "Don't Choose the Easy Way" Ad Case.

Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns.

Watershed rulings: Landmark FMC decisions reshape D&D billing, chassis practices.

Overcoming Conflict Between Symmetric Occupations: How "Creatives" and "Suits" Use Gender Ordering in Advertising.

Building relationships with consumers: consumer research as formative objects.

From below the glass ceiling: female perspectives in the world of advertising.

Audience Engagement with Media Content and Advertisement: A Study from the Perspective of UAE Media Practitioners’.

DIGITAL TRANSFORMATION IN ROMANIAN ONLINE TRAVEL AGENCIES.

When Bad Is Good: Do Good Relationships between Marketing Clients and Their Advertising Agencies Challenge Creativity?

Youth Entrepreneurs of the Year Awards.

Ad Agency Leadership in the US, UK, and Australia: A Mixed-Method Analysis of Effective Attributes and Styles.

Effective airbnb advertising during COVID-19 pandemic: Message format and hypothetical distance.

Mitigating disruption through adaptive organization and organization learning to create a transformation business model.

Understanding the link between an IMC technology capability and organisational integration and performance.

A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency.

ADVERTISEMENT BUSINESS FINANCIAL STRATEGY DURING THE COVID-19 PANDEMIC: A CASE STUDY OF SATRIA ADVERTISEMENT COMPANY.

THE WEIRDEST SHOW IN VEGAS.

Agency.

Marketer Perceptions of Client–Agency Co-Creation: Exploring the Levels of Partnership Collaboration.

A LIFE FULL OF BILLABLE HOURS: HOW TO BECOME S.M.A.R.T. AND MORE RESILIENT BY AUDITING YOUR TIME LIKE AN ADVERTISING AGENCY.

Teaming Up with Technology Developers in STEM: A Capstone Advertising Campaign Course Collaborations with Engineering and Computer Science.

AEJMC Advertising Division 2022 Teaching Pre-Conference Review: Leading Our Students Into the Future: Minding the Gap Between the Industry and Academia.

AUTANT EN EMPORTE LE RIRE.

« SUR X, LA POLITIQUE NE REPRÉSENTE QUE 5 % DES CONVERSATIONS ».

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