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Half-Minute, Half-Witted.

• Authors : Thilk, Chris

Subjects: *SUPER Bowl advertisements; *ADVERTISING effectiveness; *SEARCH engine optimization

• Source: Brandweek. 1/21/2008, Vol. 49 Issue 3, p11-11. 3/4p.

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Let's Get Real (Time)! The potential of real-time marketing to catalyze the sharing of brand messages.

• Authors : Willemsen, Lotte M.¹ ; Mazerant, Komala²; Kamphuis, Anne-Lise¹

Subjects: *SOCIAL media in business; *CONSUMER behavior; *ADVERTISING effectiveness

• Source: International Journal of Advertising. Sep2018, Vol. 37 Issue 5, p828-848. 21p. 3 Diagrams, 1 Chart.

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Japan holds strong at AdFest.

• Authors : Sudhaman, Arun

Subjects: *SPECIAL events; *ADVERTISING campaigns; *ADVERTISING effectivenessBAN Phatthaya (Thailand); THAILAND

• Source: Media: Asia's Media & Marketing Newspaper. 4/3/2008, p6-6. 1/3p. 1 Color Photograph, 1 Chart.

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NHFA boot camp set for Oct. 29-30.

Subjects: *SPECIAL events; *HOME furnishings industry; *ADVERTISING effectivenessCHARLESTON (S.C.); SOUTH Carolina

• Source: Furniture Today. 9/17/2007, Vol. 32 Issue 3, p58-58. 1/8p.

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Can smart tourism technology enhance destination image? The case of the 2018 Taichung World Flora Exposition.

• Authors : Chang, Sueting

Subjects: TOURISM; EXHIBITIONS; BOTANYTAI-chung shih (Taiwan)

• Source: Journal of Hospitality & Tourism Technology; 2022, Vol. 13 Issue 4, p590-607, 18p

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Price Promotions and Popular Events.

• Authors : Keller, Wiebke I.Y.; Deleersnyder, Barbara; Gedenk, Karen

Subjects: SALES promotion; SPECIAL events; BRAND name products

• Source: Journal of Marketing; Jan2019, Vol. 83 Issue 1, p73-88, 16p, 5 Charts

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Sponsoring : Systematische Planung und integrativer Einsatz

• Authors : Manfred Bruhn

Subjects: Public relations; Corporate sponsorship; Special eventsBUSINESS & ECONOMICS / Business Communication / General

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The Schoolie experience: social identity and disconfirmation.

• Authors : Kwek, Anna; Ross, Mitchell

Subjects: GROUP identity; HIGH school graduates; SOCIAL constructionism

• Source: International Journal of Event & Festival Management; 2016, Vol. 7 Issue 3, p188-200, 13p

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Be there or be squareMarketing festivals and other special events.

Subjects: MARKETING; SPECIAL events; FESTIVALSMELBOURNE (Vic.); VICTORIA

• Source: Strategic Direction; 2011, Vol. 27 Issue 10, p9-11, 3p

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FROM RED CARPET TO RETAIL.

• Authors : Gomelsky, Victoria

Subjects: *SPECIAL events; *ADVERTISING effectiveness; *MARKETING strategyROSKIN, Gary

• Source: JCK. Spring2010 Luxury, p48-54. 5p.

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