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Half-Minute, Half-Witted.

• Authors : Thilk, Chris

Subjects: *SUPER Bowl advertisements; *ADVERTISING effectiveness; *SEARCH engine optimization

• Source: Brandweek. 1/21/2008, Vol. 49 Issue 3, p11-11. 3/4p.

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Let's Get Real (Time)! The potential of real-time marketing to catalyze the sharing of brand messages.

• Authors : Willemsen, Lotte M.¹ ; Mazerant, Komala²; Kamphuis, Anne-Lise¹

Subjects: *SOCIAL media in business; *CONSUMER behavior; *ADVERTISING effectiveness

• Source: International Journal of Advertising. Sep2018, Vol. 37 Issue 5, p828-848. 21p. 3 Diagrams, 1 Chart.

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Japan holds strong at AdFest.

• Authors : Sudhaman, Arun

Subjects: *SPECIAL events; *ADVERTISING campaigns; *ADVERTISING effectivenessBAN Phatthaya (Thailand); THAILAND

• Source: Media: Asia's Media & Marketing Newspaper. 4/3/2008, p6-6. 1/3p. 1 Color Photograph, 1 Chart.

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NHFA boot camp set for Oct. 29-30.

Subjects: *SPECIAL events; *HOME furnishings industry; *ADVERTISING effectivenessCHARLESTON (S.C.); SOUTH Carolina

• Source: Furniture Today. 9/17/2007, Vol. 32 Issue 3, p58-58. 1/8p.

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FROM RED CARPET TO RETAIL.

• Authors : Gomelsky, Victoria

Subjects: *SPECIAL events; *ADVERTISING effectiveness; *MARKETING strategyROSKIN, Gary

• Source: JCK. Spring2010 Luxury, p48-54. 5p.

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