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LA VIE ENVOIE DU STEAK.

• Authors : ROYET, MARIE-CAROLINE

Subjects: *ADVERTISING endorsements; BACONFRANCELA Vie (Company)...

• Source: Stratégies. 3/7/2024, Issue 2210, p20-21. 2p.

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Federal Trade Commission Updates Advertising Guides to Combat Deceptive Reviews and Endorsements.

• Authors : Meyerowitz, Steven A.¹

Subjects: *ADVERTISING; *ADVERTISING endorsements; *FALSE advertisingUNITED States. Federal Trade Commission

• Source: Computer & Internet Lawyer. Sep2023, Vol. 40 Issue 8, p15-16. 2p.

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Role of Intrinsic and Extrinsic Cues on Consumers' Perceived Product Quality in an Emerging Market.

• Authors : Samu, Sridhar (AUTHOR); Chattopadhyay, Tanmay (AUTHOR); Mishra, Anubhav (AUTHOR)

Subjects: ADVERTISING endorsements; PERCEIVED quality; PRODUCT quality

• Source: Journal of International Consumer Marketing. Mar/Apr2024, Vol. 36 Issue 2, p115-131. 17p.

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David Warner joins forces with DP World ILT20 and ZEEL for season 2 marketing campaign.

Subjects: *ADVERTISING endorsements; CRICKET tournamentsZEE Entertainment Enterprises Ltd.

• Source: FRPT - Advertising Snapshot. 12/16/2023, p4-5. 2p.

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Star shine hard to come by for jewellery brands as celebs jack up endorsement charges, put stringent conditions.

Subjects: *JEWELRY industry; *ADVERTISING endorsements

• Source: FRPT - Advertising Snapshot. 11/28/2023, p8-9. 2p.

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Education Full Text (H.W. Wilson)

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Celebrity Licensing.

• Authors : Vinti, Baldassare¹; Warshafsky, Jeff²; Shenai-Khatkhate, Anisha³

Subjects: *FALSE advertising; *ADVERTISING endorsements; *RESTRAINT of trade

• Source: Licensing Journal. Jan2022, Vol. 42 Issue 1, p21-23. 3p.

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L&K Saatchi & Saatchi Wins Integrated Creative & Digital Mandate For Dunkin.

Subjects: *ADVERTISING endorsements; *BUSINESS partnershipsSAATCHI & Saatchi (Company) ; PUBLICIS Groupe SA ; DUNKIN' Brands Inc.

• Source: FRPT - Advertising Snapshot. 10/1/2023, p16-17. 2p.

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Manforce Condoms gets Kartik Aaryan to drive 'Apne Partner Se Pucho' message.

Subjects: *ADVERTISING endorsementsMANKIND Pharma Ltd.AARYAN, Kartik

• Source: FRPT - Advertising Snapshot. 8/19/2023, p32-33. 2p.

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Kajaria launches Desh Ki Mitti campaign with actor Akshay Kumar and Ranveer Singh.

Subjects: *ADVERTISING campaigns; *ADVERTISING endorsementsKAJARIA Ceramics Ltd.KUMAR, Akshay, 1967-; SINGH, Ranveer, 1985-

• Source: FRPT - Advertising Snapshot. 8/19/2023, p24-25. 2p.

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Editorial: Advertising in Contemporary Society.

• Authors : Rosengren, Sara¹ (AUTHOR); Eisend, Martin² (AUTHOR)

Subjects: *ADVERTISING endorsements; *ADVERTISING effectiveness; *ADVOCACY advertising

• Source: International Journal of Advertising. Dec2022, Vol. 41 Issue 8, p1409-1410. 2p.

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The Power of Client Endorsements.

• Authors : McKenna, Patrick J.

Subjects: *ADVERTISING endorsements; *BRAND image; *HUMAN brands (Marketing)

• Source: Of Counsel. May2023, Vol. 42 Issue 5, p6-10. 5p.

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Raw Meat-Eating Liver King And Other Health Influencers Face Mounting Lawsuits.

• Authors : Xie, Teresa (AUTHOR)

Subjects: *ADVERTISING endorsements; *INFLUENCER marketing; INTERNET celebrities

• Source: Bloomberg.com. 9/22/2023, pN.PAG-N.PAG. 1p.

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Determinants of consumer loyalty towards celebrity‐owned restaurants: The mediating role of brand love.

• Authors : Trivedi, Jay (AUTHOR); Sama, Ramzan (AUTHOR)

Subjects: ADVERTISING endorsements; CUSTOMER loyalty; BRAND loyalty

• Source: Journal of Consumer Behaviour. May/Jun2021, Vol. 20 Issue 3, p748-761. 14p.

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Offering the whole package.

• Authors : Davies, Harrison

Subjects: *CONSUMER behavior; *ADVERTISING endorsements; WINE marketing

• Source: Australian & New Zealand Grapegrower & Winemaker. Jul2023, Issue 714, p106-108. 3p.

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Can celebrity endorsement save the planet?

• Authors : Lee-Potter, Charlie

Subjects: *CHARITIES; *ADVERTISING endorsements; *FUNDRAISINGMARTIN, Chris, 1977-; BANDERAS, Antonio, 1960-; STONE, Sharon, 1958-

• Source: New Statesman. 2/28/2005, Vol. 134 Issue 4729, p32-33. 2p. 1 Color Photograph.

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Cooking Up Some Profits.

• Authors : Rayasam, Renuka

Subjects: *ADVERTISING endorsements; *RESTAURANT management; CELEBRITY chefsDEEN, Paula, 1947-; VONGERICHTEN, Jean-Georges, 1957-; FLAY, Bobby, 1964-

• Source: U.S. News & World Report. 8/13/2007, Vol. 143 Issue 5, p40-41. 2p. 4 Color Photographs.

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No Heirs to Air Jordan.

• Authors : Peyser, Marc; Ehrenfeld, Temma; Davis, Alisha

Subjects: *ADVERTISING endorsements; *SPORTS marketing; *OCCUPATIONSJORDAN, Michael, 1963-

• Source: Newsweek. 1/25/1999, Vol. 133 Issue 4, p54. 2p. 13 Color Photographs.

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Sneaker Cents.

• Authors : Gregory, Sean

Subjects: *ADVERTISING endorsements; *ECONOMICS; *MARKETINGSTEVE & Barry's LLCMARBURY, Stephon, 1977-

• Source: TIME Magazine. 11/12/2007, Vol. 170 Issue 20, p115-116. 2p.

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COLD FRONT.

• Authors : Bergman, Brian

Subjects: *ADVERTISING endorsements; HERBAL medicine; CELEBRITIESEDMONTON (Alta.); ALBERTACV Technologies Inc....

• Source: Maclean's. 1/24/2005, Vol. 118 Issue 4, p34-35. 2p. 1 Color Photograph.

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Arista Vault names Ishant Sharma as brand ambassador.

Subjects: *ADVERTISING endorsements; *SMART devicesSHARMA, Ishant

• Source: FRPT - Advertising Snapshot. 4/10/2023, p1-2. 2p.

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Influencer Marketing: Industry welcomes govt's new guidelines for celebrities, social media influencers.

Subjects: *INFLUENCER marketing; *ADVERTISING endorsements; *CONSUMER affairs departments

• Source: FRPT - Advertising Snapshot. 3/17/2023, p22-23. 2p.

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Centre issues guidelines to social media influencers to regulate promotions.

Subjects: *ADVERTISING endorsements; *DISCLOSURE; SOCIAL media

• Source: FRPT - Advertising Snapshot. 2/6/2023, p5-6. 2p.

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WHEN SCANDAL ENGULFS A CELEBRITY ENDORSER.

Subjects: *ADVERTISING endorsements; SCANDALS; SOCIAL mediaWILLIAMS, Bob; WOODS, Tiger, 1975-

• Source: Harvard Business Review. May/Jun2019, Vol. 97 Issue 3, p21-25. 4p. 2 Color Photographs.

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Right of Publicity.

• Authors : Benjamin, Barry M.¹

Subjects: *PUBLICITY; *ADVERTISING endorsements; *LAWYERS

• Source: Licensing Journal. Jan2020, Vol. 40 Issue 1, p16-19. 4p.

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AD AND SUBTRACT.

• Authors : Glass, Stephen

Subjects: *ADVERTISING endorsements; PRESIDENTIAL candidates; POLITICAL candidatesUNITED StatesDOLE, Bob, 1923-2021

• Source: New Republic. 12/16/96, Vol. 215 Issue 25, p18-20. 2p.

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FTC Puts Hundreds of Businesses on Notice about Fake Reviews and Other Misleading Endorsements.

• Authors : Meyerowitz, Steven A.¹

Subjects: *ADVERTISING endorsements; *FALSE advertising; *FINES (Penalties)UNITED States. Federal Trade Commission

• Source: Computer & Internet Lawyer. Jan2022, Vol. 39 Issue 1, p20-21. 2p.

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From a Relational Approach: The Persuasiveness of Advertisements Endorsed by Celebrities and Online Influencers.

• Authors : Fan, Fei (AUTHOR); Chan, Kara (AUTHOR)

Subjects: ADVERTISING endorsements; ADVERTISING; CULTURAL industriesCHINA

• Source: Journal of Promotion Management. Jul2023, Vol. 29 Issue 5, p735-757. 23p. 1 Diagram, 3 Charts.

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Applied Science & Technology Full Text (H.W. Wilson)

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HOW I SPENT MY LOCKOUT.

• Authors : Wolff, Alexander

Subjects: BAREA, Jose Juan; ADVERTISING endorsements; BASKETBALL playersPUERTO RicoPUERTO RicoPUERTO RicoReport Available

• Source: Sports Illustrated. 11/21/2011, Vol. 115 Issue 20, p68-74. 5p. 4 Color Photographs.

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MS Dhoni named Navi's brand ambassador.

Subjects: *ADVERTISING endorsementsDHONI, Mahendra Singh, 1981-

• Source: FRPT - Advertising Snapshot. 11/17/2022, p5-6. 2p.

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Wearables company Fire-Boltt signs MS Dhoni as brand ambassador.

Subjects: *ADVERTISING endorsementsDHONI, Mahendra Singh, 1981-

• Source: FRPT - Advertising Snapshot. 11/17/2022, p12-13. 2p.

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The Top 10 Rules for Client Endorsements.

• Authors : Fishman, Ross¹

Subjects: *MARKETING strategy; *ADVERTISING endorsements; *LAW firmsLINKEDIN (Web resource)

• Source: Of Counsel. Nov2018, Vol. 37 Issue 11, p12-14. 3p.

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The Human Billboard.

• Authors : Wolverson, Roya

Subjects: ADVERTISING endorsements; SOCIOLOGY of blogging; ALDRIDGE, Jane

• Source: TIME Magazine. 4/15/2013, Vol. 181 Issue 14, pB1. 5p.

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Inside Rory's Big Deal.

• Authors : Shipnuck, Alan

Subjects: MCILROY, Rory, 1989-; ADVERTISING endorsements; ATHLETES

• Source: Sports Illustrated. 2/4/2013 SI Golf Supplement, p25-36. 6p.

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BORN Again and Again and Again.

• Authors : Hoffer, Richard

Subjects: FOREMAN, George, 1949-; ADVERTISING endorsements; BOXING

• Source: Sports Illustrated. 12/1/2003, Vol. 99 Issue 21, p70-77. 8p. 1 Color Photograph, 4 Black and White Photographs.

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Living the NASCAR life.

• Authors : Crossman, Matt

Subjects: NASCAR (Association); ADVERTISING endorsements; PRODUCT management

• Source: Sporting News. 4/29/2005, Vol. 229 Issue 17, p28-32. 5p. 12 Color Photographs.

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Consumer Generated Ads versus Celebrity Generated Ads: Which Is the Best Method to Promote a Brand on Social Media?

• Authors : Robinot, Elisabeth (AUTHOR); Boeck, Harold (AUTHOR); Trespeuch, Léo (AUTHOR)

Subjects: CONSUMERS; ADVERTISING endorsements; SOCIAL media

• Source: Journal of Promotion Management. Feb2023, Vol. 29 Issue 2, p157-181. 25p. 2 Diagrams, 3 Charts.

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Kareena Kapoor Khan becomes the first brand ambassador of Cetaphil for their baby portfolio.

Subjects: *ADVERTISING endorsementsGALDERMA Laboratories LPKHAN, Kareena Kapoor

• Source: FRPT - Advertising Snapshot. 10/28/2022, p1-2. 2p.

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SOMANY continues its journey with Salman Khan.

Subjects: *ADVERTISING endorsements; *ADVERTISING campaigns; *BUSINESS expansionSOMANY Ceramics Ltd.KHAN, Salman, 1965-

• Source: FRPT - Advertising Snapshot. 10/20/2022, p30-31. 2p.

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Saif Ali Khan, Cricketer Suryakumar Yadav Joins Boult Audio As Brand Ambassadors.

Subjects: *ADVERTISING endorsementsKHAN, Saif Ali, 1970-; YADAV, Suryakumar

• Source: FRPT - Advertising Snapshot. 10/20/2022, p18-19. 2p.

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Bandhan Bank appoints Sourav Ganguly as brand ambassador.

Subjects: *ADVERTISING endorsementsBANDHAN Bank Ltd.GANGULY, Sourav

• Source: FRPT - Advertising Snapshot. 10/20/2022, p8-9. 2p.

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Walkaroo ropes in Ajay Devgn as its brand ambassador.

Subjects: *ADVERTISING endorsements; *FOOTWEAR industryDEVGN, Ajay

• Source: FRPT - Advertising Snapshot. 10/12/2022, p30-31. 2p.

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Fire-Boltt Ropes in Kiara Advani as New Brand Ambassador.

Subjects: *ADVERTISING endorsementsADVANI, Kiara

• Source: FRPT - Advertising Snapshot. 10/12/2022, p22-23. 2p.

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Gulf Oil ropes in Smriti Mandhana as brand ambassador.

Subjects: *ADVERTISING endorsementsGULF Oil Lubricants India Ltd.MANDHANA, Smriti

• Source: FRPT - Advertising Snapshot. 10/12/2022, p11-12. 2p.

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Charting the path forward for the International Journal of Advertising.

• Authors : Taylor, Charles R.¹ (AUTHOR)

Subjects: *ADVERTISING; *ADVERTISING endorsements; *WORD of mouth advertising

• Source: International Journal of Advertising. Feb2021, Vol. 40 Issue 2, p145-147. 3p.

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Centrick and One One Six Network forge strategic alliance.

Subjects: *ADVERTISING endorsements; *MARKETING

• Source: FRPT - Advertising Snapshot. 3/11/2024, p21-21. 3/4p.

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PERCEPTION ON CELEBRITY ENDORSEMENT TOWARDS PURCHASE INTENTION OF BOOST AMONG THE CONSUMERS OF CUDDALORE DISTRICT.

• Authors : KRISHNAKUMAR, R.¹; M., TAMILARASI²

Subjects: *ADVERTISING endorsements; *CONSUMERS; *REAL estate sales

• Source: CLEAR International Journal of Research in Commerce & Management. Jan2023, Vol. 14 Issue 1, p1-3. 3p.

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Marketing Strategy: "HOW NEGATIVE CELEBRITY ENDORSER HAVE EFFECTS ON COMPETITORS' STOCK PRICES? A CONCEPTUAL MODEL".

• Authors : Sanaei, Fariba¹

Subjects: *ADVERTISING endorsements; *STOCK prices; *MARKETING strategy

• Source: AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p853-855. 3p.

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Effects of Influencer Endorsement of Instagram Ads on Brand Attitudes, WOM Intentions, and Purchase Intentions.

• Authors : Nhat Quang Le¹; Supphellen, Magne²

Subjects: *ADVERTISING endorsements; *ADVERTISING; *VIDEO game industry

• Source: Advances in Consumer Research. 2021, Vol. 49, p414-415. 2p.

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