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United Kingdom Intellectual Property Office Publishes Application for Trademark "TENCENT GAMES INGAME"

• Source: UK Government News (UK), February 10, 2024, 12pp

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Eveready Torches pays a tribute to everyday heroism.

Subjects: PRODUCT launches; TORCHES; ADVERTISING in motion picturesEVEREADY Industries India Ltd.

• Source: FRPT - Advertising Snapshot; 7/28/2023, p4-5, 2p

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Chess legend Viswanathan Anand's new Subway ad triggers hilarious meme fest. Best ones.

Subjects: ADVERTISING in motion picturesDOCTOR'S Associates Inc.TWITTER (Web resource)...

• Source: FRPT - Advertising Snapshot; 7/28/2023, p21-22, 2p

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Exclusivity strategies for digital products across digital and physical markets.

• Authors : Seifert, Rouven; Otten, Cord; Clement, Michel

Subjects: DIGITAL media; DIGITAL video; MARKETING channels

• Source: Journal of the Academy of Marketing Science; Mar2023, Vol. 51 Issue 2, p245-265, 21p

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Advertising by Motion Pictures

• Authors : Ernest A. Dench

Subjects: Motion pictures; AdvertisingCRAFTS & HOBBIES / General

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Beyond the Movie Theater : Sites, Sponsors, Uses, Audiences

• Authors : Gregory A. Waller

Subjects: Sponsored films--United States--History--20th century; Motion pictures--United States--History--20th centurySOCIAL SCIENCE / Media Studies; HISTORY / United States / 20th Century; PERFORMING ARTS / Film / History & Criticism

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Etica cinematografica e spirito del capitalismo : Il denaro nella réclame della Settima arte

• Authors : Paolo Caneppele

Subjects: SOCIAL SCIENCE / Media Studies

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The value of context-specific studies for marketing.

• Authors : Stremersch, Stefan; Gonzalez, Jorge; Valenti, Albert

• Source: Journal of the Academy of Marketing Science. 2023, Vol. 51, Issue 1, pages. 16

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Speaking in Public

• Authors : Orison Swett Marden; Dale Carnegie; J. Berg Esenwein

Subjects: BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations; SELF-HELP / Communication & Social Skills

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ROADSHOW FILMS PTY LTD V TELSTRA CORPORATION LIMITED [2022] FCA 1468

• Source: Gov Australia Live (Australia), December 6, 2022, 12pp

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