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Periodical

The Right Way to Build Your Brand.

Authors : Martin, Roger L; Schwarz, Jann; Turner, Mimi

Subjects: BUSINESS names; BUSINESS success; BUSINESS enterprises

Source: Harvard Business Review; Jan/Feb2024, Vol. 102 Issue 1, p126-133, 8p, 8 Color Photographs, 1 Graph

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Academic Journal

Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination.

Authors : Lee, Hannah S.; Yalcinkaya, Goksel; Griffith, David A.

Subjects: RETAIL industry; ADVERTISING spending; EXPORT marketing

Source: Journal of International Marketing; Jun2023, Vol. 31 Issue 2, p64-81, 18p, 5 Charts, 2 Graphs

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Academic Journal

Does Disclosure of Advertising Spending Help Investors and Analysts?

Authors : Moon, Sungkyun; Tuli, Kapil R.; Mukherjee, Anirban

Subjects: ADVERTISING spending; FINANCIAL disclosure; INVESTORS

Source: Journal of Marketing; May2023, Vol. 87 Issue 3, p359-382, 24p, 2 Diagrams, 5 Charts

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Academic Journal

Economic policy uncertainty nexus with the value relevance of advertising: Evidence from an emerging market.

Authors : Jabbouri, Imad; Farooq, Omar; Jabbouri, Rachid

Subjects: ECONOMIC uncertainty; VALUE (Economics); EMERGING markets

Source: International Journal of Finance & Economics; Apr2024, Vol. 29 Issue 2, p2342-2359, 18p

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Academic Journal

If a Picture is Worth 1000 Words, How Much is a Video Worth: The Influence of Ad Format on Ticket Purchasers' Ad Clicks.

Authors : Stewart, Kristin; Dalakas, Vassilis; Eells, Danielle

Subjects: TICKETS; INTERNET advertising; SOCIAL mediaMAJOR League Baseball (Organization)

Source: Journal of Promotion Management; Apr2024, Vol. 30 Issue 3, p416-443, 28p

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Academic Journal

The Impact of New Transparency in Digital Advertising on Media Coverage.

Authors : Ridout, Travis N.; Cakmak, Furkan

Subjects: DIGITAL media; POLITICAL advertising; ADVERTISING spending

Source: Political Communication; 2024, Vol. 41 Issue 2, p335-343, 9p

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Academic Journal

Inequality aversion in cooperative advertising in supply chain: an experimental study.

Authors : Li, Yue; Zhao, Xiaobo; Xie, Jinxing

Subjects: SUPPLY chains; AVERSION; ADVERTISING spending

Source: International Journal of Production Research; Dec2022, Vol. 60 Issue 23, p7113-7135, 23p, 6 Charts, 13 Graphs

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Academic Journal

Effects of Accrual Rates in Cooperative Advertising Programs for Channel Members with Risk Preferences.

Authors : Liu, Bin; Liang, Dong; Zhong, Feimin

Subjects: RISK premiums; ADVERTISING spending; ADVERTISING

Source: Asia-Pacific Journal of Operational Research; Dec2023, Vol. 40 Issue 6, p1-28, 28p

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Academic Journal

Impact of Advertising Expense on the Profitability of Banks: A Study on the Leading Banks of Pakistan.

Authors : Arshad, Ammad; Karachi, Tahir Ali

Subjects: BANK profits; BANKING industry; ADVERTISING spending

Source: Journal of Marketing & Management; Nov2023, Vol. 14 Issue 2, p30-44, 15p

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Academic Journal

Media Partisanship and Fundamental Corporate Decisions.

Authors : Knill, April; Liu, Baixiao; McConnell, John J.

Subjects: PARTISANSHIP; MASS media; TELEVISION broadcasting of news

Source: Journal of Financial & Quantitative Analysis; Mar2022, Vol. 57 Issue 2, p572-598, 27p

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