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Academic Journal

Expenditure on Paid-for Gambling Advertising During the National COVID-19 'Lockdowns': An Observational Study of Media Monitoring Data from the United Kingdom.

Subjects: COVID-19 pandemic; STAY-at-home orders; GAMBLINGUNITED Kingdom

  • Source: Journal of Gambling Studies; Sep2023, Vol. 39 Issue 3, p1451-1465, 15p

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Academic Journal

How do morning and friendly ads influence mobile advertising? A mediation perspective using appraisal theory.

Subjects: CONSUMER behavior; ADVERTISING spending; CONSUMER attitudes

  • Source: Journal of Marketing Communications; Aug2023, Vol. 29 Issue 5, p510-532, 23p, 2 Diagrams, 7 Charts, 1 Graph

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Academic Journal

Selling the American People: advertising, optimization, and the origins of adtech: edited by Lee McGuigan. Cambridge, MA: MIT Press, 2023, 348 pp., $50.00 (paperback), ISBN 9780262545440.

Subjects: AMERICANS; ADVERTISING; CONSUMER behaviorSELLING the American People: Advertising, Optimization & the Origins of Adtech (Book)

  • Source: Communication Review; Jan-Mar2024, Vol. 27 Issue 1, p113-115, 3p

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Academic Journal

We Coded 2,500 UK General Election Adverts – Here’s What We Learned.

Subjects: ELECTIONS; VOTER registration; SOCIAL mediaUNITED Kingdom

  • Source: Political Insight; Jun2023, Vol. 14 Issue 2, p24-29, 6p, 18 Color Photographs

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Academic Journal

Coordinating traditional media advertising and online advertising in brand marketing.

Subjects: AWARENESS advertising; BRANDING (Marketing); INTERNET advertising

  • Source: Production & Operations Management; Jun2023, Vol. 32 Issue 6, p1865-1879, 15p

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Academic Journal

Exposure to Electronic Cigarette Advertisements and Use of Electronic Cigarettes: A Meta-analysis of Prospective Studies.

Subjects: ELECTRONIC cigarettes; ADVERTISING spending; ADVERTISING

  • Source: Nicotine & Tobacco Research; May2023, Vol. 25 Issue 5, p983-990, 8p

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Academic Journal

Reconversion in a declining market: the return to profitability of the print newspaper industry.

Subjects: NEWSPAPER publishing; PRINTING industry; NEWSPAPER advertising

  • Source: Journal of Media Business Studies; May2023, Vol. 20 Issue 2, p204-222, 19p

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Academic Journal

Efectos económicos del sector camaronero: un acercamiento estocástico a las ventas y los gastos publicitarios durante la pandemia COVID-19.

Subjects: ADVERTISING spending; CORPORATE finance; FINANCIAL statements

  • Source: Dilemas Contemporáneos: Educación, Política y Valores; may2023, Vol. 10 Issue 3, p1-19, 19p

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Academic Journal

Impact of Advertising Expenditure on the Sales of the Textile Industry: (A Case Study of Leading Textile Companies in Pakistan).

Subjects: ADVERTISING spending; TEXTILE industry; ADVERTISINGPAKISTAN

  • Source: Journal of Marketing & Management; May2023, Vol. 14 Issue 1, p33-47, 15p

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Academic Journal

Investors' response to advertising: the role of media.

Subjects: ADVERTISING spending; AWARENESS advertising; ADVERTISING

  • Source: Journal of Marketing Management; Nov2020, Vol. 36 Issue 15/16, p1505-1526, 22p, 2 Diagrams, 5 Charts, 1 Graph

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  • 10-20 of  3,339 results for ""ADVERTISING spending""