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Academic Journal

Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms.

Subjects: ORGANIZATIONAL behavior; ADVERTISING costs; DISCLOSURE

  • Source: Journal of Marketing Research (JMR); Jun2021, Vol. 58 Issue 3, p515-538, 24p, 1 Diagram, 9 Charts, 2 Graphs

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Academic Journal

A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions.

Subjects: BIDDING strategies; REAL-time bidding (Internet advertising); ALGORITHMS

  • Source: Journal of Marketing Research (JMR); Feb2021, Vol. 58 Issue 1, p1-21, 21p, 1 Diagram, 5 Charts, 6 Graphs, 1 Map

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Academic Journal

Hiding from the Truth: When and How Cover Enables Information Avoidance.

Subjects: ADVERTISING avoidance; CONSUMER behavior; ADVERTISING & psychology

  • Source: Journal of Consumer Research; Feb2021, Vol. 47 Issue 5, p675-697, 23p, 1 Color Photograph, 1 Diagram, 8 Charts, 4 Graphs

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