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Academic Journal

When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects.

Authors : van Berlo, Zeph M. C.; Meijers, Marijn H. C.; Eelen, Jiska

Subjects: CONSUMER attitudes; AWARENESS advertising; STRUCTURAL equation modeling

Source: Journal of Advertising; Apr/May2024, Vol. 53 Issue 2, p278-295, 18p

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Academic Journal

On Ads as Aesthetic Objects: A Thematic Review of Aesthetics in Advertising Research.

Authors : Dagalp, Ileyha; Södergren, Jonatan

Subjects: NATURE (Aesthetics); ADVOCACY advertising; AESTHETICS

Source: Journal of Advertising; Jan-Mar2024, Vol. 53 Issue 1, p126-147, 22p

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Academic Journal

ChatGPT, AI Advertising, and Advertising Research and Education.

Authors : Huh, Jisu; Nelson, Michelle R.; Russell, Cristel Antonia

Subjects: CHATGPT; ARTIFICIAL intelligence; ORGANIZATIONAL structureMICROSOFT Corp.

Source: Journal of Advertising; Aug/Sep2023, Vol. 52 Issue 4, p477-482, 6p, 1 Diagram

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Academic Journal

Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness.

Authors : Zhou, Xuan; Lou, Chen; Huang, Xun

Subjects: ADVERTISING effectiveness; AWARENESS advertising; BRANDING (Marketing)

Source: Journal of Advertising; Apr/May2024, Vol. 53 Issue 2, p183-199, 17p

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Academic Journal

Inclusive Advertising for a Better World.

Authors : Viglia, Giampaolo; Tsai, Wan-Hsiu Sunny; Das, Gopal

Subjects: CONSUMER behavior; ADVERTISING; POLITICAL advertising

Source: Journal of Advertising; Oct-Dec2023, Vol. 52 Issue 5, p643-646, 4p

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Academic Journal

Can Personalized Recommendations in Charity Advertising Boost Donation? The Role of Perceived Autonomy.

Authors : Lv, Linxiang; Huang, Minxue

Subjects: ADVERTISING effectiveness; CHARITY; SELF-determination theory

Source: Journal of Advertising; Jan-Mar2024, Vol. 53 Issue 1, p36-53, 18p

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Academic Journal

Consequences of Advertising Literacy among College Students.

Authors : Namhyun Um

Subjects: COLLEGE students; DIGITAL technology; LITERACY

Source: International Journal of Contents; Sep2023, Vol. 19 Issue 3, p122-128, 7p

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Academic Journal

TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform.

Authors : Lambrecht, Anja; Tucker, Catherine; Zhang, Xu

Subjects: TELEVISION advertising; INTERNET sales; CONSUMER behavior

Source: Journal of Marketing Research (JMR); Apr2024, Vol. 61 Issue 2, p248-270, 23p

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Academic Journal

100 Years of Advertising Studies in JMCQ.

Authors : Thorson, Esther

Subjects: ADVERTISINGJOURNALISM & Mass Communication Quarterly (Periodical)

Source: Journalism & Mass Communication Quarterly; Dec2023, Vol. 100 Issue 4, p958-978, 21p

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Academic Journal

The Role of Advertising in High-Tech Medical Procedures: Evidence from Robotic Surgeries.

Authors : Yoon, Tae Jung; Kim, TI Tongil

Subjects: ADVERTISING; SURGICAL robots; PATIENTS

Source: Journal of Marketing; Jan2024, Vol. 88 Issue 1, p97-115, 19p

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