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news & product briefs.

Subjects: *ADVERTISING; *LOCATION marketing

• Source: EContent. Autumn2019, Vol. 42 Issue 4, p5-7. 2p.

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Three Ways Transparency Is Changing the Ad Industry.

• Authors : LUCAS, JEFF¹

Subjects: *ADVERTISING; DIGITAL media

• Source: EContent. Autumn2019, Vol. 42 Issue 4, p22-23. 2p.

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Creative From the Start: How Wiley Creates More Dynamic and Innovative Content.

• Authors : DIXON, ANGIE

Subjects: *ADVERTISING; *MARKETING

• Source: EContent. Autumn2019, Vol. 42 Issue 4, p4-8. 3p.

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Television Advertising Is Getting More Personal.

• Authors : HUSSAIN, RUKSANA

Subjects: *TELEVISION advertising; *BROADCAST advertising; *ADVERTISERSUNITED StatesAT&T (Company) 006980080 AT&T (Company) AT&T (Company) 006980080 006980080 AT&T (Company) 006980080 T...

• Source: EContent. Spring2019, Vol. 42 Issue 2, p6-9. 3p.

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Nat Geo: Blazing New Trails for Programmatic VR Advertising.

• Authors : CRAMER, THERESA

Subjects: *TELEVISION advertising; *ADVERTISERS; *BILLBOARDSLUCAS, Jeff

• Source: EContent. Spring2019, Vol. 42 Issue 2, p28-29. 2p.

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Video Popularity Still on the Rise: Opportunities for Publishers.

• Authors : POPHAL, LIN

Subjects: *INTERNET advertising; *ELECTRONIC commerce; *SMARTPHONES

• Source: EContent. Autumn2018, Vol. 41 Issue 4, p4-8. 3p.

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Changing the World Wide Web, One Language at a Time.

• Authors : KAY, MARIANNE¹

Subjects: *ADVERTISING effectiveness; *MARKETING strategy; MULTILINGUAL websites

• Source: EContent. Summer2018, Vol. 41 Issue 3, p12-13. 2p.

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RE IMAGINING MONETIZATION IN A POST-ADVERTISING WORLD: From a consumer's perspective, ad blockers were the hero.

• Authors : Pophal, Lin

Subjects: INTERNET advertising; SOCIAL media; AD blockers

• Source: EContent. Spring2019, Vol. 42 Issue 2, p20-25. 6p.

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YouTube, AI, and the 'Adpocalpyse'.

• Authors : KHO, NANCY DAVIS

Subjects: *ADVERTISING; ANTISEMITISM; TERRORISMAT&T (Company) 006980080 AT&T (Company) AT&T (Company) 006980080 006980080 AT&T (Company) 006980080 TYOUTUBE (Web resource)

• Source: EContent. Nov/Dec2017, Vol. 40 Issue 6, p4-8. 3p.

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Bring Personalization Home for the Holidays.

• Authors : MARTIN, ERIK J.

Subjects: *SEASONAL sales promotion; *INTERNET advertising; *MARKETING strategyUNITED States

• Source: EContent. Nov/Dec2016, Vol. 39 Issue 8, p6-7. 2p.

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