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Effect of Gender and Celebrity Status of Models in Printed Advertisements Promoting Physical Activity.

• Authors : Leng, Ho Keat; Yap, Denise; Thangavelu, Lishanth

Subjects: PHYSICAL activity; MALE models; ADVERTISING

• Source: Journal of Physical Activity & Health; Dec2023, Vol. 20 Issue 12, p1125-1132, 8p

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Two's Company, Three's a Crowd: The Interplay between Collective versus Solo Anthropomorphic Brand Appeals and Gender.

• Authors : Puzakova, Marina; Kwak, Hyokjin

Subjects: BUSINESS enterprises; ADVERTISING effectiveness; CROWDS

• Source: Journal of Advertising; Jan-Mar2023, Vol. 52 Issue 1, p94-114, 21p, 4 Color Photographs, 2 Diagrams, 1 Graph

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Future needs in gender and LGBT advertising portrayals.

• Authors : Taylor, Charles R.¹ (AUTHOR)

Subjects: *ADVERTISING; *CONSUMER preferences; *POLITICAL advertisingFORD Motor Co. 001344746 FORD Motor Co. FORD Motor Co. 001344746 001344746 FORD Motor Co. 001344746 F

• Source: International Journal of Advertising. Sep2022, Vol. 41 Issue 6, p971-973. 3p.

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Creativity or Objectification Women? Readings of Selected Mambo's Chicken Adverts.

• Authors : Mpariwa, Rutendo; Nyoka, Payidamoyo

Subjects: SOCIAL media; SEXISM; ARCHIVES

• Source: Howard Journal of Communications; Apr/May2024, Vol. 35 Issue 2, p138-165, 28p

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From below the glass ceiling: female perspectives in the world of advertising.

• Authors : Mueller, Sophia; Dubosar, Eliana; Windels, Kasey

Subjects: ADVERTISING agencies; GENDER identity; ADVERTISING personnel

• Source: Journal of Gender Studies; January 2024, Vol. 33 Issue 1, p45-57, 13p

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Education Full Text (H.W. Wilson)

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Breaking Gender Binaries.

• Authors : Eisend, Martin; Rößner, Anna

Subjects: BINARY gender system; NONBINARY people; CONSUMERS

• Source: Journal of Advertising; Oct-Dec2022, Vol. 51 Issue 5, p557-573, 17p, 1 Diagram, 3 Charts

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Gender and education as factors for determining the verbal-visual affiliation of individuals.

• Authors : Spasova, Lyubomira

Subjects: INDIVIDUAL differences; DOCTORAL degree; MASTER'S degree

• Source: Amazonia Investiga; Jan2024, Vol. 13 Issue 73, p155-164, 10p

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KADININ TÜKETİM KÜLTÜRÜ ÜZERİNDEN YENİDEN ANLAMLANDIRILMASI: NIKE ÖRNEĞİ.

• Authors : LİVBERBER, Tuba; KAYAHAN, Ahmet

Subjects: CRITICAL discourse analysis; GENDER; ADVERTISING

• Source: Turkish Journal of Social Research / Turkiye Sosyal Arastirmalar Dergisi; Dec2023, Vol. 27 Issue 3, p617-629, 13p

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Deep learning with FPGA: Age and gender recognition for smart advertisement board.

• Authors : Yeoh, Wei Sheng; Zakaria, Fazrul Faiz; Mustapa, Muslim

Subjects: DEEP learning; CONVOLUTIONAL neural networks; ADVERTISING effectiveness

• Source: AIP Conference Proceedings; 2023, Vol. 2579 Issue 1, p1-7, 7p

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