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Academic Journal

An Economic Analysis of Platform Protection in the Presence of Content Substitutability.

Subjects: PRICING; ECONOMIC research; BUSINESS models

  • Source: Journal of Management Information Systems; 2019, Vol. 36 Issue 3, p1002-1036, 35p, 1 Diagram, 3 Charts, 4 Graphs

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Periodical

Public Record.

Subjects: PUBLIC records; MORTGAGE loan servicing; ADVERTISING agencies

  • Source: Grand Rapids Business Journal; 2/8/2021, Vol. 39 Issue 3, p1-13, 12p

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Periodical

Recruitment Agencies.

Subjects: MIDDLE managers; ADVERTISING agencies; ADVERTISING media planning

  • Source: Budapest Business Journal; 4/23/2021, Vol. 29 Issue 8, p15-17, 3p

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Academic Journal

A multiobjective approach for maximizing the reach or GRP of different brands in TV advertising.

Subjects: INTEGER programming; ADVERTISING agencies; BRANDING (Marketing)

  • Source: International Transactions in Operational Research; May2020, Vol. 27 Issue 3, p1664-1698, 35p, 4 Charts, 6 Graphs

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