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CELEBRITY EXPERTISE AND CONGRUENCE ON CONSUMER PURCHASE INTENTIONS: EVIDENCE BY NIGERIAN MOBILE TELECOMMUNICATION COMPANIES.

• Authors : Aja Onu, Christopher; Chekwume Nwaulune, Jude; Agu, Emmanuel

Subjects: ADVERTISING endorsements; CONSUMER behavior; ENVIRONMENTAL literacyBOLT, Usain, 1986-

• Source: International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 12, p1-23, 23p

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Sneaker Cents.

• Authors : Gregory, Sean

Subjects: *ADVERTISING endorsements; *ECONOMICS; *MARKETINGSTEVE & Barry's LLCMARBURY, Stephon, 1977-

• Source: TIME Magazine. 11/12/2007, Vol. 170 Issue 20, p115-116. 2p.

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From a Relational Approach: The Persuasiveness of Advertisements Endorsed by Celebrities and Online Influencers.

• Authors : Fan, Fei (AUTHOR); Chan, Kara (AUTHOR)

Subjects: ADVERTISING endorsements; ADVERTISING; CULTURAL industriesCHINA

• Source: Journal of Promotion Management. Jul2023, Vol. 29 Issue 5, p735-757. 23p. 1 Diagram, 3 Charts.

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Social media influencers: The formation and effects of affective factors during online interactions.

• Authors : Zhang, Yixin; Mac, Lancy

Subjects: INTERNET celebrities; INFLUENCER marketing; ADVERTISING endorsementsCHINA

• Source: International Journal of Consumer Studies; Sep2023, Vol. 47 Issue 5, p1824-1837, 14p, 2 Diagrams, 5 Charts

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The $16 million man.

• Authors : Starr, Mark

Subjects: O'NEAL, Shaquille, 1972-; BUSINESS enterprises; ADVERTISING endorsementsUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Newsweek. 5/1/1995, Vol. 125 Issue 18, p72. 4p. 6 Color Photographs, 1 Black and White Photograph.

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Federal Trade Commission Proposes Rule Banning Fake Reviews and Testimonials.

• Authors : Meyerowitz, Steven A.

Subjects: FALSE advertising; MARKETING; CONSUMER fraud

• Source: Computer & Internet Lawyer. Sep2023, Vol. 40 Issue 8, p14-15. 2p.

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The Top 10 Rules for Client Endorsements.

• Authors : Fishman, Ross¹

Subjects: *MARKETING strategy; *ADVERTISING endorsements; *LAW firmsLINKEDIN (Web resource)

• Source: Of Counsel. Nov2018, Vol. 37 Issue 11, p12-14. 3p.

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Centrick and One One Six Network forge strategic alliance.

Subjects: *ADVERTISING endorsements; *MARKETING

• Source: FRPT - Advertising Snapshot. 3/11/2024, p21-21. 3/4p.

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FACTORS INFLUENCING CONSUMER PURCHASE INTEREST MS GLOW IN MAKASSAR CITY.

• Authors : Zainuddin, Muhammad Shaleh; Sudirman, Indrianty; Lasise, Sumardi

Subjects: ADVERTISING endorsements; CONSUMERS; WORD of mouth advertising

• Source: International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 4, p1-17, 17p

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Words with... FLOYD MONEY MAYWEATHER.

• Authors : Wertheim, L. Jon

Subjects: MAYWEATHER, Floyd, 1977-; BOXERS (Sports); INVESTMENT advisors

• Source: Sports Illustrated. 5/20/2013, Vol. 118 Issue 21, p58. 3p.

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