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Academic Journal

Positive Shock: A Consumer Ethical Judgement Perspective.

Subjects: CONSUMER ethics; CONSUMER behavior; RELATIONSHIP marketing

  • Source: Journal of Business Ethics; Sep2020, Vol. 165 Issue 4, p735-751, 17p, 2 Diagrams, 2 Charts

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Academic Journal

An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity.

Subjects: ADVERTISING ethics; DEAD; CELEBRITIES

  • Source: Journal of Business Ethics; Apr2019, Vol. 155 Issue 4, p1077-1099, 23p, 1 Color Photograph, 3 Diagrams, 6 Charts, 1 Graph

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