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Academic Journal

Brand Placement Strategy in a Film Song and Its Impact on Brand's Image.

Subjects: *ADVERTISING in motion pictures; *PRODUCT placement; *MOTION picture industryINDIA

  • Source: IUP Journal of Brand Management. Jun2011, Vol. 8 Issue 2, p19-30. 12p. 1 Diagram, 3 Charts.

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Academic Journal

The effectiveness of cinema advertising in Hong Kong.

Subjects: *ADVERTISING in motion pictures; *MARKETING; *ADVERTISINGHONG Kong (China); CHINA

  • Source: International Journal of Advertising. 2005, Vol. 24 Issue 1, p79-93. 15p. 4 Charts.

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  • 1-10 of  389 results for ""ADVERTISING in motion pictures""