Item request has been placed! ×
Item request cannot be made. ×
loading  Processing Request
Academic Journal

Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis.

Subjects: ENTERPRISE value; MARKETING; ADVERTISING spending

  • Source: Journal of Marketing Research (JMR); Aug2016, Vol. 53 Issue 4, p515-534, 41p, 2 Diagrams, 9 Charts, 1 Graph

Record details

×
  • 1-10 of  2,376 results for ""ADVERTISING spending""