Search Results

Can firms benefit from integrating high-frequency survey measures with objective service quality data?

• Authors : Cho, Jihoon¹ (AUTHOR) ; Aribarg, Anocha² (AUTHOR) ; Manchanda, Puneet² (AUTHOR)

Subjects: *RESOURCE allocation; *QUALITY of service; FAST food restaurants

• Source: International Journal of Research in Marketing. Sep2023, Vol. 40 Issue 3, p513-533. 21p.

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The Moral Significance of Aesthetics in Nature Imagery.

• Authors : Kim E; Nanyang Business School, Nanyang Technological University.; Cunningham JL

Subjects: Social Media*; Emotions ; Esthetics

• Source: Psychological science [Psychol Sci] 2022 Sep; Vol. 33 (9), pp. 1372-1385. Date of Electronic Publication: 2022 Aug 09.Publisher: Sage Country of Publication: United States NLM ID: 9007542 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1467-9280

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Editorial: Next Steps for Frontiers in Marketing Science.

• Authors : Aribarg, Anocha; Chan, Tat; S. Desai, Preyas

Subjects: MARKETING

• Source: Marketing Science; Sep/Oct2022, Vol. 41 Issue 5, p443-444, 2p

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Next Steps for Frontiers in Marketing Science.

• Authors : Aribarg, Anocha; Chan, Tat; Desai, Preyas S.

• Source: Marketing Science. 2022, Vol. 41, Issue 5, pages. 2

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The Importance of Price Beliefs in Consumer Search.

• Authors : Jindal, Pranav; Aribarg, Anocha

Subjects: CONSUMER attitudes; CONSUMER behavior; SEARCHING behavior

• Source: Journal of Marketing Research (JMR); Apr2021, Vol. 58 Issue 2, p321-342, 22p, 1 Diagram, 3 Charts, 8 Graphs

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Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making.

• Authors : Mormann, Milica; Griffiths, Tom; Janiszewski, Chris

Subjects: CONSUMER behavior; CONSUMER preferences; ATTENTION

• Source: Marketing Letters; 2020, Vol. 31 Issue 4, p381-392, 12p, 1 Color Photograph, 1 Chart

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Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness.

• Authors : Aribarg, Anocha; Schwartz, Eric M.

Subjects: NATIVE advertising; ELECTRONIC newspapers; CONJOINT analysis

• Source: Journal of Marketing Research (JMR); Feb2020, Vol. 57 Issue 1, p20-34, 15p, 3 Diagrams, 4 Charts, 1 Graph

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Advancing Non-compensatory Choice Models in Marketing.

• Authors : Aribarg, Anocha; Otter, Thomas; Zantedeschi, Daniel

• Source: Customer Needs & Solutions; Mar2018, Vol. 5 Issue 1/2, p82-92, 11p

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Tipping the Scale: The Role of Discriminability in Conjoint Analysis.

• Authors : ARIBARG, ANOCHA; BURSON, KATHERINE A.; LARRICK, RICHARD P.

Subjects: CONJOINT analysis; PRODUCT attributes; JUDGMENT (Psychology)

• Source: Journal of Marketing Research (JMR); Apr2017, Vol. 54 Issue 2, p279-292, 14p, 5 Charts, 2 Graphs

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The role of network embeddedness in film success.

• Authors : Packard, Grant¹ ; Aribarg, Anocha² ; Eliashberg, Jehoshua³

Subjects: *FILM box office revenue; *SOCIAL networks; *EMBEDDEDNESS (Socioeconomic theory)

• Source: International Journal of Research in Marketing. Jun2016, Vol. 33 Issue 2, p328-342. 15p.

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