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Agricola

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Comparative Price and the Design of Effective Product Communications.

• Authors : Allard, Thomas; Griffin, Dale

• Source: Journal of Marketing. 2017, Vol. 81, Issue 5, pages. 14

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Cross-domain effects of guilt on desire for self-improvement products.

• Authors : Allard, Thomas; White, Katherine

• Source: Journal of Consumer Research. 2015, Vol. 42, Issue 3, pages. 19

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Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth.

• Authors : Allard, Thomas; Dunn, Lea H.; White, Katherine

Subjects: EMPATHY; WORD of mouth advertising; CONSUMER attitudes

• Source: Journal of Marketing; Jul2020, Vol. 84 Issue 4, p86-108, 23p, 1 Color Photograph, 1 Diagram, 3 Charts, 4 Graphs

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When "More" Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options.

• Authors : Allard, Thomas; Hardisty, David J.; Griffin, Dale

Subjects: PRICING; LUXURIES; CONSUMER preferences

• Source: Journal of Marketing Research (JMR); Oct2019, Vol. 56 Issue 5, p826-841, 16p, 1 Diagram, 1 Chart, 1 Graph

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The Surprising Upside of Expensive Products That Don't Sell.

• Authors : Allard, Thomas¹; Khamitov, Mansur¹

Subjects: *BRANDING (Marketing); *PHARMACEUTICAL industry; *CLOTHING industry

• Source: Harvard Business Review Digital Articles. 10/12/2020, p2-4. 3p.

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Ethical Branding in A Divided World: How Political Orientation Motivates Reactions to Marketplace Transgressions.

• Authors : Allard, Thomas; McFerran, Brent

• Source: Journal of Consumer Psychology (John Wiley & Sons, Inc. ); Oct2022, Vol. 32 Issue 4, p551-572, 22p

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Misunderstood Menu Metrics: Side-Length Food Sizing Leads to Quantity Underestimation and Overeating.

• Authors : Allard, Thomas; Puntoni, Stefano

Subjects: SURFACE area; FOOD consumption; MENUS

• Source: Journal of the Association for Consumer Research; Oct2022, Vol. 7 Issue 4, p438-449, 12p

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Applied Science & Technology Full Text (H.W. Wilson)

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Upgrade Your Pricing Strategy to Match Consumer Behavior.

• Authors : Hardisty, David J.¹; Allard, Thomas²; Griffin, Dale³

Subjects: *CONSUMER behavior; *TOTAL cost of ownership

• Source: Harvard Business Review Digital Articles. 5/28/2020, p2-4. 3p.

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