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Understanding Preference Revision and Concession in Joint Decisions.

• Authors : Bodur, H. Onur¹; Arora, Neeraj²; Aribarg, Anocha²

Subjects: *DECISION making; *CUSTOMER satisfaction

• Source: Advances in Consumer Research. 2002, Vol. 29 Issue 1, p440-441. 2p.

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Understanding the Role of Preference Revision and Concession in Group Decisions.

• Authors : Aribarg, Anocha; Arora, Neeraj; Bodur, H. Onur

Subjects: CUSTOMER satisfaction research; CONSUMER preferences research; CONSUMER behavior

• Source: Journal of Marketing Research (JMR); Aug2002, Vol. 39 Issue 3, p336-349, 14p, 4 Diagrams, 5 Charts

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A Temporal Dynamic Model of Spousal Family Purchase-Decision Behavior.

• Authors : Su, Chenting; Fern, Edward F.; Ye, Keying

Subjects: CONSUMER behavior research; GROUP decision making; MARRIED people

• Source: Journal of Marketing Research (JMR); Aug2003, Vol. 40 Issue 3, p268-281, 14p, 1 Diagram, 6 Charts

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He Wants, She Wants: Gender, Category, and Disagreement in Spouse's Joint Decisions.

• Authors : Ward, Cheryl B.¹

Subjects: *CONSUMER preferences; *DECISION making; CONSUMER behavior research

• Source: Advances in Consumer Research. 2006, Vol. 33 Issue 1, p117-123. 7p. 4 Charts, 1 Graph.

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Coping with Individual-Group Incongruity.

• Authors : Zhang, Shuoyang¹; Duhachek, Adam¹; Krishnan, Shanker¹

Subjects: *PURCHASING; GROUPS; CONSUMER attitude research

• Source: Advances in Consumer Research. 2006, Vol. 33 Issue 1, p261-262. 2p.

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Estimating the Interdependence of Television Program Viewership Between Spouses: A Bayesian Simultaneous Equation Model.

Subjects: CONSUMER behavior; MARRIED people; DOMESTIC relations

• Source: Marketing Science; Jul/Aug2006, Vol. 25 Issue 4, p336-349, 14p, 6 Charts

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Interbrand variant overlap: impact on brand preference and portfolio profit.

• Authors : Aribarg, Anocha; Arora, Neeraj

• Source: Marketing Science. 2008, Vol. 27, Issue 3, pages. 18

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Brand Portfolio Promotions.

• Authors : Aribarg, Anocha; Arora, Neeraj

Subjects: BRANDING (Marketing); BRAND extension; CO-branding

• Source: Journal of Marketing Research (JMR); Aug2008, Vol. 45 Issue 4, p391-402, 12p, 3 Charts, 3 Graphs

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Subject and Author Index, Vol. 45, 2008.

Subjects: INDEXES; MARKETING research

• Source: Journal of Marketing Research (JMR); Dec2008, Vol. 45 Issue 6, p757-764, 8p

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Markenarchitektur : Strategien zwischen Einzel- und Dachmarke sowie lokaler und globaler Marke

• Authors : Andreas Strebinger

Subjects: MarketingBUSINESS & ECONOMICS / Marketing / General

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