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Nike takes to `series' TV to back women's basketball business.

• Authors : Jensen, Jeff

Subjects: *TELEVISION advertising; *ADVERTISING campaigns; *BASKETBALLUNITED StatesNIKE Inc. 050957364 NIKE Inc. NIKE Inc. 050957364 050957364 NIKE Inc. 050957364 NKE...

• Source: Advertising Age. 12/1/1997, Vol. 68 Issue 48, p6-6. 1/6p.

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GM to sponsor women's basketball.

• Authors : Halliday, Jean; Jensen, Jeff

Subjects: *WOMEN'S basketball; *ASSOCIATIONS, institutions, etc.; *DEALSGENERAL Motors Corp. 005356613 GENERAL Motors Corp. GENERAL Motors Corp. 005356613 005356613 GENERAL Motors Corp. 005356613 GM; SONY Corp.

• Source: Advertising Age. 3/24/1997, Vol. 68 Issue 12, p40-40. 1/5p.

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HEIDI UEBERROTH; President-global marketing partnerships and international business operations, National Basketball Association.

• Authors : Mullman, Jeremy

• Source: Advertising Age. 2008, Vol. 79, Issue 22.

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Jordan the star athlete retires, Jordan the brand comes to life.

• Authors : Friedman, Wayne

Subjects: *PRODUCT lines; *ATHLETIC shoes; *CLOTHING & dressUNITED StatesNIKE Inc. 050957364 NIKE Inc. NIKE Inc. 050957364 050957364 NIKE Inc. 050957364 NKE; WIEDEN + Kennedy (Company) ; NATIONAL Basketball Association NATIONAL Basketball Association NATIONAL Basketball Association 075255729...

• Source: Advertising Age. 1/18/1999, Vol. 70 Issue 3, p3-45. 2p. 2 Color Photographs.

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Petersen sports group grows with buy of 'Slam.'

• Authors : Kerwin, Ann Marie

Subjects: *BASKETBALL fansPETERSEN Publishing Co. PETERSEN Publishing Co. PETERSEN Publishing Co. 048947519SLAM (Periodical)

• Source: Advertising Age. 5/18/1998, Vol. 69 Issue 20, p12-12. 1/3p. 2 Color Photographs.

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Hoops league recruits George Lois.

• Authors : Tsui, Bonnie

Subjects: BASKETBALLAMERICAN Basketball Association ; HOT Dogs Inc. ; WILSON Sporting Goods Co. WILSON Sporting Goods Co. WILSON Sporting Goods Co. 029247673LOIS, George, 1931-2022

• Source: Advertising Age. 10/23/2000, Vol. 71 Issue 44, p8-8. 1/3p. 1 Color Photograph.

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Who will win and lose in the NBA lockout?

• Authors : DEL REY, JASON ; OZKAN, KEREM

Subjects: *STRIKES & lockouts; *SPORTS finance; *ECONOMICSNATIONAL Hockey League NATIONAL Hockey League NATIONAL Hockey League 138084298 ; NATIONAL Basketball Association NATIONAL Basketball Association NATIONAL Basketball Association 075255729

• Source: Advertising Age. 10/31/2011, Vol. 82 Issue 39, p10-10. 1p.

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Voted & Quoted; 53% of our AdAge.com voters think the recent basketball brawl will not have a long-term impact on the Pacer's image. The remaining 47% of our online respondents think the NBA team may have suffered a permanent black eye.

• Source: Advertising Age. 2004, Vol. 75, Issue 50, pages. 15

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VOTED & QUOTED.

Subjects: *BASKETBALL teams; *BROADCAST advertising; *ADVERTISERSINDIANA Pacers (Basketball team)

• Source: Advertising Age. 12/13/2004, Vol. 75 Issue 50, p15-15. 1/5p.

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Adidas continues live-action effort.

• Authors : Wentz, Laurel

Subjects: *BILLBOARDS; *OUTDOOR advertising; *BASKETBALLTOKYO (Japan); JAPANADIDAS AG ADIDAS AG ADIDAS AG 015869621

• Source: Advertising Age. 4/26/2004, Vol. 75 Issue 17, p20-20. 1/6p. 1 Color Photograph.

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