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PROMOTION & ACCOUNT ACTIVITY.

Subjects: *SALES promotion; *ADVERTISING; *BASKETBALL teamsUNITED StatesDAYTON-Hudson Corp. ; KENTUCKY Fried Chicken Corp. KENTUCKY Fried Chicken Corp. KENTUCKY Fried Chicken Corp. 032778172

• Source: Advertising Age. 9/3/1990, Vol. 61 Issue 36, p33-33. 1/4p.

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McDonald's, NBA team.

• Authors : McManus, John

Subjects: *SALES promotion; *CHARITABLE uses, trusts, & foundations; *TELEVISION networksUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; NATIONAL Basketball Association NATIONAL Basketball Association NATIONAL Basketball Association 075255729

• Source: Advertising Age. 9/17/1990, Vol. 61 Issue 38, p61-61. 1/9p.

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NBC scoring big with NBA gamble.

• Authors : McManus, John

Subjects: *TELEVISION advertising; *TELEVISED sports; *TELEVISION broadcastingUNITED States

• Source: Advertising Age. 11/5/1990, Vol. 61 Issue 46, p24-24. 1/3p. 1 Chart.

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Shops add to cinema verite.

• Authors : Loro, Laura

Subjects: *ADVERTISING; *ADVERTISING agencies; *MARKETINGDRENTELL Ashley & Arthur (Company) ; HERON & Young (Company) ; PHILADELPHIA 76ers (Basketball team)

• Source: Advertising Age. 11/19/1990, Vol. 61 Issue 48, p12. 1/3p.

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Celtics travel to protect Fox ratings.

• Authors : Radding, Alan

Subjects: *TELEVISED sports; *TELEVISION stations; *TELEVISION broadcastingWORCESTER (Mass.); MASSACHUSETTSFOX Broadcasting Co. ; BOSTON Celtics (Basketball team)...

• Source: Advertising Age. 11/26/1990, Vol. 61 Issue 49, p12-12. 1/7p.

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GM suits up for $400M NCAA deal with CBS.

• Authors : Serafin, Raymond

Subjects: *NCAA Basketball Tournament; *STRATEGIC alliances (Business); *TELEVISED sportsGENERAL Motors Corp. 005356613 GENERAL Motors Corp. GENERAL Motors Corp. 005356613 005356613 GENERAL Motors Corp. 005356613 GM; CBS Interactive Inc. ; NATIONAL Collegiate Athletic Association

• Source: Advertising Age. 1/21/1991, Vol. 62 Issue 3, p3-3. 1/4p.

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The Final Two.

• Authors : Brady, James

Subjects: *BASKETBALL teams; *COLLEGE sports; *SPORTS teamsNEW York (N.Y.); NEW York (State)

• Source: Advertising Age. 4/1/1991, Vol. 62 Issue 14, p24-24. 3/8p.

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The stuff of dreams.

• Authors : Danzig, Fred

Subjects: *ADVERTISING; *BASKETBALL playersUNITED StatesFOOTE Cone & Belding Communications Inc. ; NATIONAL Basketball Association NATIONAL Basketball Association NATIONAL Basketball Association 075255729...

• Source: Advertising Age. 6/3/1991, Vol. 62 Issue 23, p8-8. 1/7p. 2 Black and White Photographs.

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Bullish on winning.

• Authors : Hume, Scott; Johnson, Brad

Subjects: *ADVERTISING campaigns; *BASKETBALL players; *AMUSEMENT parksFLORIDA; UNITED StatesCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; NIKE Inc. 050957364 NIKE Inc. NIKE Inc. 050957364 050957364 NIKE Inc. 050957364 NKE; WALT Disney Co....

• Source: Advertising Age. 6/17/1991, Vol. 62 Issue 25, p8-8. 1/6p. 1 Black and White Photograph.

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Lois to the defense.

• Authors : Winski, Joe

Subjects: *BASKETBALL; *ADVERTISING agencies; *SPORTSNEW York (N.Y.); UNITED StatesLOIS, George, 1931-2022

• Source: Advertising Age. 6/24/1991, Vol. 62 Issue 26, p34-34. 1/3p. 1 Color Photograph.

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