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INDIVIDUAL RISK PREFERENCE IN PORTFOLIO SELECTION.

• Authors : LATANé, HENRY ALLEN¹

Subjects: *PORTFOLIO management (Investments); *MATHEMATICAL models; *RISK aversion

• Source: Journal of Finance (Wiley-Blackwell). Mar1960, Vol. 15 Issue 1, p45-52. 8p.

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SURVEYS OF CONSUMERS 1972-73.

• Authors : Perloff, Robert¹

Subjects: NONFICTIONSURVEYS of Consumers 1972-73: Contributions to Behavioral Economics (Book)STRUMPEL, Burkhard; COWAN, Charles; JUSTER, F. Thomas

• Source: Journal of Marketing Research (JMR). May76, Vol. 13 Issue 2, p206-206. 4/5p.

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Advertising in the Large--Four Institutional Views.

• Authors : Rotzoll, Kim B.¹

Subjects: *ADVERTISING; *INFORMATION sharing; *MARKET power

• Source: Journal of Advertising. Summer76, Vol. 5 Issue 3, p9-15. 7p. 1 Black and White Photograph.

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Some Boundary Considerations in the Application of Motivation Models.

• Authors : Mayes, Bronston T.¹

Subjects: *EXPECTANCY theories; *ORGANIZATIONAL behavior; *BEHAVIORAL economics

• Source: Academy of Management Review. Jan1978, Vol. 3 Issue 1, p51-58. 8p. 1 Diagram.

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The Organizational Double Bind: Toward an Understanding of Rationality and Its Complement.

• Authors : Wagner III, John A.¹ (AUTHOR)

Subjects: *BOUNDED rationality; *ORGANIZATIONAL behavior; *ORGANIZATIONAL sociology research

• Source: Academy of Management Review. Oct78, Vol. 3 Issue 4, p786-795. 10p.

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De la unidad de cuenta hacia el instrumento de pago?

Subjects: *PAYMENT; *BEHAVIORAL economics; *MONETARY policyEUROPEAN Council ; COUNCIL of the European Union

• Source: Boletín del CEMLA. may/jun1979, Vol. 25 Issue 3, p157-164. 8p.

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PUBLICATIONS RECEIVED.

Subjects: BOOKSREADINGS in Managing the Market Research Function (Book); MARKET Planning for New Industrial Products (Book); ESSAYS on Behavioral Economics (Book)ADLER, Lee; CHOFFRAY, Jean-Marie; LILIEN, Gary L.

• Source: Journal of Marketing Research (JMR). Feb1981, Vol. 18 Issue 1, p131-131. 1/2p.

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Essays on behavioral economics (Book Review).

• Authors : Miller, Michael S.¹

Subjects: *ECONOMICS; *MACROECONOMICS; NONFICTIONESSAYS on Behavioral Economics (Book)KATONA, George

• Source: Journal of Economic Literature. Mar81, Vol. 19 Issue 1, p96. 4p.

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IS LIFE-STYLE RESEARCH LIMITED IN ITS USEFULNESS TO JAPANESE ADVERTISERS?

• Authors : Aaker, David A.¹; Reynolds, Fred D.²; Fuse, Yasuyoshi³

Subjects: *ADVERTISING; *MOTIVATION research (Marketing); *BEHAVIORAL economicsJAPAN; UNITED States

• Source: Journal of Advertising. 1982, Vol. 11 Issue 1, p31-48. 7p.

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AN EXPERIMENTAL STUDY OF COGNITIVE DISSONANCE, PRODUCT INVOLVEMENT, EXPECTATIONS, PERFORMANCE AND CONSUMER JUDGEMENT OF PRODUCT PERFORMANCE.

• Authors : Korgaonkar, Pradeep K.¹; Moschis, George P.²

Subjects: *CONSUMER research; *EXPECTANCY theories; *CUSTOMER feedback

• Source: Journal of Advertising. 1982, Vol. 11 Issue 3, p32-44. 13p.

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