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Academic Journal

A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit.

Subjects: BRAND extension; BRAND equity; BRANDING (Marketing)

  • Source: Journal of Marketing; Nov2023, Vol. 87 Issue 6, p906-927, 22p

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Academic Journal

Shared Brand Equity.

Subjects: BRAND equity; MARKETING; COMMUNICATION in marketing

  • Source: Journal of Advertising; Jun/Jul2023, Vol. 52 Issue 3, p311-329, 19p, 1 Diagram, 2 Charts

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Academic Journal

Social-relational capabilities: strategic transformation of brand resources to increase brand equity.

Subjects: BRAND equity; SOCIAL network theory; SOCIAL marketing

  • Source: International Review of Retail, Distribution & Consumer Research; Feb2024, Vol. 34 Issue 1, p73-103, 31p

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Academic Journal

Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world.

Subjects: BRAND equity; VIRTUAL reality; MARKETINGASIA

  • Source: Journal of Consumer Behaviour; Mar2024, Vol. 23 Issue 2, p556-585, 30p

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Academic Journal

Brand engagement on social media and its impact on brand equity in higher education: integrating the social identity perspective.

Subjects: CONSUMER psychology; BRAND equity; SOCIAL media in marketingSRI Lanka; VIETNAM

  • Source: International Journal of Educational Management; 2023, Vol. 37 Issue 6/7, p1335-1359, 25p

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Academic Journal

The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic.

Subjects: PERCEIVED quality; BRAND equity; BRANDING (Marketing)

  • Source: International Marketing Review; 2023, Vol. 40 Issue 5, p1213-1244, 32p

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Conference

MARKETING INSTRUMENTS AND OMNICHANNEL ONLINE AND OFFLINE RETAIL BRAND EQUITY.

Subjects: CONSUMER research; CONSUMER attitudes; CONSUMER behavior

  • Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p1064-1066, 3p

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Academic Journal

THE CAUSAL RELATIONSHIP MODEL OF FACTORS AFFECTING BRAND EQUITY IN THAI BANK SECTOR.

Subjects: BANKING industry; BRAND equity; CAUSAL modelsTHAILAND

  • Source: International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 7, p1-19, 19p

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Academic Journal

ENHANCING BRAND EQUITY THROUGH SUSTAINABLE TOURISM MARKETING: A STUDY ON HOME-STAYS IN MALAYSIA.

Subjects: BRAND equity; TOURISM marketing; BRANDING (Marketing)PAHANG; SELANGOR; KUALA Lumpur (Malaysia)

  • Source: Asian Academy of Management Journal; 2023, Vol. 28 Issue 1, p237-263, 27p

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Academic Journal

Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward.

Subjects: BRAND image; BRAND loyalty; BRANDING (Marketing)

  • Source: Journal of Product & Brand Management; 2023, Vol. 32 Issue 2, p191-234, 44p

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  • 1-10 of  3,350 results for ""BRAND equity""