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Academic Journal

A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit.

Authors : Peng, Chenming; Bijmolt, Tammo H.A.; Völckner, Franziska

Subjects: BRAND extension; BRAND equity; BRANDING (Marketing)

Source: Journal of Marketing; Nov2023, Vol. 87 Issue 6, p906-927, 22p

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Academic Journal

Shared Brand Equity.

Authors : Cornwell, T. Bettina; Humphreys, Michael S.; Kwon, Youngbum

Subjects: BRAND equity; MARKETING; COMMUNICATION in marketing

Source: Journal of Advertising; Jun/Jul2023, Vol. 52 Issue 3, p311-329, 19p, 1 Diagram, 2 Charts

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Academic Journal

Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world.

Authors : Arya, Vikas; Sambyal, Rachita; Sharma, Anshuman

Subjects: BRAND equity; VIRTUAL reality; MARKETINGASIA

Source: Journal of Consumer Behaviour; Mar2024, Vol. 23 Issue 2, p556-585, 30p

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Academic Journal

Social-relational capabilities: strategic transformation of brand resources to increase brand equity.

Authors : Mathur, Manisha

Subjects: BRAND equity; SOCIAL network theory; SOCIAL marketing

Source: International Review of Retail, Distribution & Consumer Research; Feb2024, Vol. 34 Issue 1, p73-103, 31p

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Academic Journal

Coincidental brand origins influence persuasion based on need for cognition.

Authors : Cheng, Yimin; Orazi, Davide Christian

Subjects: CROWD funding; MARKETING; BRAND equity

Source: European Journal of Marketing; 2024, Vol. 58 Issue 1, p255-289, 35p

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Academic Journal

CLOSED-LOOP SUPPLY CHAIN INTEGRATION: ASSESSING MARKETING IMPACTS AND CUSTOMER PERCEPTIONS OF SUSTAINABLE BRAND VALUE IN THE SAUDI PHOTOVOLTAIC INDUSTRY.

Authors : Soliman, Karim; Bahareth, Aseel

Subjects: MARKETING; BRAND equity; SUPPLY chains

Source: International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 12, p1-20, 20p

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Academic Journal

THE CAUSAL RELATIONSHIP MODEL OF FACTORS AFFECTING BRAND EQUITY IN THAI BANK SECTOR.

Authors : Vajrapatkul, Adirek; Rojniruttikul, Nuttawut

Subjects: BANKING industry; BRAND equity; CAUSAL modelsTHAILAND

Source: International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 7, p1-19, 19p

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Academic Journal

Branding y percepción del valor de marca Apple en los usuarios de iPhone.

Authors : Mayorga Escalada, Santiago; Lalwani Lalwani, Ronak

Subjects: BRANDING (Marketing); BRAND equity; IPHONE (Smartphone)APPLE Inc.

Source: Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria; nov/dec2023, Vol. 28 Issue 55, p179-201, 23p

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Academic Journal

Social media branding in the food industry: comparing B2B and B2C companies' use of sustainability messaging on Twitter.

Authors : Garner, Benjamin; Mady, Ashraf

Subjects: BUSINESS-to-business transactions; BRAND equity; BUSINESS to consumer transactionsX Corp.

Source: Journal of Business & Industrial Marketing; 2023, Vol. 38 Issue 11, p2485-2504, 20p

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Conference

MARKETING INSTRUMENTS AND OMNICHANNEL ONLINE AND OFFLINE RETAIL BRAND EQUITY.

Authors : Klink, Angelina; Swoboda, Bernhard

Subjects: CONSUMER research; CONSUMER attitudes; CONSUMER behavior

Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p1064-1066, 3p

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