Search Results

Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity.

• Authors : Laradi, Sofiane¹ (AUTHOR); Berber, Noureddine² (AUTHOR); Rehman, Hafiz Mudassir³ (AUTHOR)

Subjects: *SOCIAL media in marketing; *BRAND equity; *MARKETING management

• Source: Cogent Business & Management. 2023, Vol. 10 Issue 3, p1-17. 17p.

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Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world.

• Authors : Arya, Vikas (AUTHOR); Sambyal, Rachita (AUTHOR); Sharma, Anshuman (AUTHOR)

Subjects: BRAND equity; VIRTUAL reality; MARKETINGASIA

• Source: Journal of Consumer Behaviour. Mar2024, Vol. 23 Issue 2, p556-585. 30p.

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A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit.

• Authors : Peng, Chenming; Bijmolt, Tammo H.A.; Völckner, Franziska

Subjects: BRAND extension; BRAND equity; BRANDING (Marketing)

• Source: Journal of Marketing; Nov2023, Vol. 87 Issue 6, p906-927, 22p

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Branding y percepción del valor de marca Apple en los usuarios de iPhone.

• Authors : Mayorga Escalada, Santiago¹ ; Lalwani Lalwani, Ronak¹

Subjects: BRANDING (Marketing); BRAND equity; APPLE Inc.

• Source: Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria. nov/dec2023, Vol. 28 Issue 55, p179-201. 23p.

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Shared Brand Equity.

• Authors : Cornwell, T. Bettina; Humphreys, Michael S.; Kwon, Youngbum

Subjects: BRAND equity; MARKETING; COMMUNICATION in marketing

• Source: Journal of Advertising; Jun/Jul2023, Vol. 52 Issue 3, p311-329, 19p, 1 Diagram, 2 Charts

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Social-relational capabilities: strategic transformation of brand resources to increase brand equity.

• Authors : Mathur, Manisha

Subjects: BRAND equity; SOCIAL network theory; SOCIAL marketing

• Source: International Review of Retail, Distribution & Consumer Research; Feb2024, Vol. 34 Issue 1, p73-103, 31p

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Improved DNN-assisted Customer Behavior Analysis with Smart Visual Analytics.

• Authors : Hu, Ming; Li, Qinghua; Zhou, Hao

• Source: Tehnicki Vjesnik - Technical Gazette. 2024, Vol. 31, Issue 2, pages. 10

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Coincidental brand origins influence persuasion based on need for cognition.

• Authors : Cheng, Yimin; Orazi, Davide Christian

Subjects: CROWD funding; MARKETING; BRAND equity

• Source: European Journal of Marketing; 2024, Vol. 58 Issue 1, p255-289, 35p

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CLOSED-LOOP SUPPLY CHAIN INTEGRATION: ASSESSING MARKETING IMPACTS AND CUSTOMER PERCEPTIONS OF SUSTAINABLE BRAND VALUE IN THE SAUDI PHOTOVOLTAIC INDUSTRY.

• Authors : Soliman, Karim; Bahareth, Aseel

Subjects: MARKETING; BRAND equity; SUPPLY chains

• Source: International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 12, p1-20, 20p

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THE CAUSAL RELATIONSHIP MODEL OF FACTORS AFFECTING BRAND EQUITY IN THAI BANK SECTOR.

• Authors : Vajrapatkul, Adirek; Rojniruttikul, Nuttawut

Subjects: BANKING industry; BRAND equity; CAUSAL modelsTHAILAND

• Source: International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 7, p1-19, 19p

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