Search Results

An Honest Effort.

• Authors : HARRIS, AINSLEY (AUTHOR)

Subjects: GREEN products; NATURAL products; TRADING companies

• Source: Fast Company. Winter2023/2024, Issue 260, p14-16. 3p. 1 Cartoon or Caricature.

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IDENTITY MANAGEMENT AND TRADABLE REPUTATION.

• Authors : Xu, Hong (AUTHOR); Chen, Jianqing (AUTHOR); Whinston, Andrew B. (AUTHOR)

Subjects: IDENTITY management systems; REPUTATION; AUDITING

• Source: MIS Quarterly. Jun2018, Vol. 42 Issue 2, p577-A7. 25p.

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Digital Print: the Most Exciting Design Tool Ever.

• Authors : Vaissman, Hadar Peled

Subjects: DIGITAL printing; CONSUMER preferences; BRAND identification

• Source: Seybold Report: Analyzing Publishing Technologies. 8/24/2020, Vol. 20 Issue 16, p5-7. 3p.

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To reward or develop identification in online brand communities: evidence from emerging markets.

• Authors : Hua, Ying (AUTHOR); Ma, Shuang (Sara) (AUTHOR); Wang, Yonggui (AUTHOR)

Subjects: BRAND communities; INFORMATION technology; BRAND identification

• Source: Information Technology for Development. Jul2017, Vol. 23 Issue 3, p579-596. 18p.

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South.

Subjects: GRAPHIC design competitions; ISLEY, Alexander; POSTER designSOUTHERN States

• Source: Print. Dec2014, Vol. 68 Issue 6, p108-133. 26p.

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LESS HULK, MORE BRUCE LEE.

• Authors : Borden, Mark

Subjects: JAGER Di Paola Kemp Design (Company); JAGER, Michael; ADVERTISING agencies

• Source: Fast Company. Apr2007, Issue 114, p86-91. 6p. 13 Color Photographs.

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with a little help from my friends.

• Authors : Cone, Edward

Subjects: INTERNET marketing; INTERNET advertising; MARKET positioning

• Source: CIO Insight. Nov2006, Issue 74, p84-91. 8p.

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BEHIND THE BRAND.

• Authors : Mazzoleni, Melissa (AUTHOR)

Subjects: GRAPHIC design; BRANDING (Marketing); ADVERTISING agency & client

• Source: Print. Oct2013, Vol. 67 Issue 5, p54-56. 3p. 1 Color Photograph.

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The Impact of Advertising Location and User Task on the Emergence of Banner Ad Blindness: An Eye-Tracking Study.

• Authors : Resnick, Marc (AUTHOR); Albert, William (AUTHOR)

Subjects: BANNER advertisements; ELECTRONIC commerce; ACTION theory (Psychology)

• Source: International Journal of Human-Computer Interaction. Mar2014, Vol. 30 Issue 3, p206-219. 14p. 4 Color Photographs, 1 Diagram, 2 Charts, 2 Graphs.

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SOUTH.

• Authors : Nelson, Katherine E.

Subjects: DESIGN; CUSTOMER relations; BRAND identificationSOUTHERN States

• Source: Print. Nov/Dec2004, Vol. 58 Issue 6, p218-343. 3p. 1 Color Photograph.

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Online Price Dispersion: A Game-Theoretic Perspective and Empirical Evidence.

• Authors : Sulin Ba; Stallaert, Jan; Zhongju Zhang

Subjects: PRICES; INTERNET marketing; PRICES -- Mathematical models

• Source: Information Systems Research. Jun2012, Vol. 23 Issue 2, p575-592. 18p. 6 Charts, 1 Graph.

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How Hypertext Links Influence Consumer Perceptions to Build and Degrade Trust Online.

• Authors : Stewart, Katherine J.

Subjects: WEBSITES; BRAND image; BRAND identification

• Source: Journal of Management Information Systems. Summer2006, Vol. 23 Issue 1, p183-210. 28p. 4 Diagrams, 4 Charts.

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Then There Were Two: Is Detroit Dead?

• Authors : Miller, Steve

Subjects: BRAND name products; AUTOMOBILE industry; FINANCIAL performance

• Source: Brandweek. 6/18/2007, Vol. 48 Issue 25, pS18-S21. 4p.

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Test Ride.

• Authors : Applebaum, Michael

Subjects: MARKETING; MARKETING executives; BRAND image

• Source: Brandweek. 4/2/2007, Vol. 48 Issue 14, p21-32. 6p.

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All business.

• Authors : Foege, Alec

Subjects: PLAYBOY (Periodical); PRODUCT management; HEFNER, Hugh, 1926-2017

• Source: Brandweek. 10/23/2006, Vol. 47 Issue 39, pSR8-SR12. 5p. 8 Color Photographs.

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How to adopt mass customization strategy: Understanding the role of consumers' perceived brand value.

• Authors : Li, Zhenhao (AUTHOR); Yang, Hong (AUTHOR); Xu, Jing (AUTHOR)

Subjects: BRAND equity; MASS customization; CONSUMER attitudes

• Source: Computers & Industrial Engineering. Nov2022, Vol. 173, pN.PAG-N.PAG. 1p.

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Leading Firms' Secret Sauce for CX.

Subjects: CUSTOMER satisfaction; ARTIFICIAL intelligence; BUSINESS enterprises

• Source: CIO Insight. 1/22/2018, p1-1. 1p. 11 Color Photographs.

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Check It: Brands Are Back in Da House.

• Authors : von Hoffman, Constantine

Subjects: BRAND name products; HOME furnishings industry; FINANCIAL performance

• Source: Brandweek. 6/18/2007, Vol. 48 Issue 25, pS50-S52. 3p.

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More Get-Wholesome-Quick Schemes.

• Authors : Baltazar, Amanda

Subjects: BRAND name products; FOOD industry; FINANCIAL performance

• Source: Brandweek. 6/18/2007, Vol. 48 Issue 25, pS44-S46. 3p.

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Dollars, Scents and Eco-Awareness.

• Authors : Case, Tony

Subjects: BRAND name products; COSMETICS industry; FINANCIAL performance

• Source: Brandweek. 6/18/2007, Vol. 48 Issue 25, pS32-S34. 3p.

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For Beer Firms, Lots to Whine About.

• Authors : Beirne, Mike; Hein, Kenneth

Subjects: BRAND name products; ALCOHOLIC beverage industry; FINANCIAL performance

• Source: Brandweek. 6/18/2007, Vol. 48 Issue 25, pS22-S24. 3p.

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ELIZABETH ARDEN SPAS PRODUCT PACKAGING.

• Authors : Walker, Alissa

Subjects: ALEXANDER Isley Inc.; ELIZABETH Arden Inc.; NEW product development

• Source: Fast Company. Jul/Aug2007, Issue 117, p52-53. 2p.

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Brand That I LOVE.

• Authors : Tischler, Linda

Subjects: IRAQ War, 2003-2011; BRAND image; IMAGE

• Source: Fast Company. Nov2004, Issue 88, p33-34. 2p. 1 Chart.

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victoria maddocks.

• Authors : Heller, Steven

Subjects: MADDOCKS, Victoria; KIEHL'S Since 1851 LLC; BRAND imageMANHATTAN (New York, N.Y.); NEW York (N.Y.)

• Source: Print. Nov/Dec2005, Vol. 59 Issue 6, p44-45. 2p. 2 Color Photographs.

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Twitter power: Tweets as electronic word of mouth.

• Authors : Jansen, Bernard J.; Zhang, Mimi; Sobel, Kate

Subjects: MICROBLOGS; BRAND name products; CONSUMER behavior

• Source: Journal of the American Society for Information Science & Technology. Nov2009, Vol. 60 Issue 11, p2169-2188. 20p. 2 Color Photographs, 3 Diagrams, 13 Charts, 1 Graph.

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Comparing Responsive Websites and Mobile Apps.

• Authors : Paley, Austin

Subjects: WEBSITES; MOBILE apps; INTERNET users

• Source: Baseline. 9/10/2014, p1-1. 1p. 1 Color Photograph.

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12 Amazing Impacts of the Digital Economy.

• Authors : McCafferty, Dennis

Subjects: DIGITAL technology; DIGITAL Economy: Rethinking Promise & Peril in the Age of Networked Intelligence (Book); TAPSCOTT, Don, 1947-

• Source: CIO Insight. 10/28/2014, p1-1. 1p. 12 Color Photographs.

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Accountants Beware!

• Authors : O'Brien, Timothy

Subjects: BRAND name products; BRAND image; MARKETING

• Source: Practical Accountant. Jul2005 Supplement, Vol. 38, p16-19. 4p.

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Microsoft Revamps Bing With More Than Just a New Logo.

• Authors : Hernandez, Pedro

Subjects: MICROSOFT Corp.; LOGOS (Symbols); USER interfaces

• Source: eWeek. 9/17/2013, p8-8. 1p.

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Lessons From the Anti-Zynga.

• Authors : A O

Subjects: VIDEO games; KIXEYE Inc.; FACEBOOK (Web resource)

• Source: Fast Company. Nov2013, Issue 180, p70-70. 1p. 1 Color Photograph, 1 Black and White Photograph.

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Me Inc.: the Rethink.

• Authors : Lidsky, David

Subjects: BUSINESS names; COMMERCIAL products; BRAND name products

• Source: Fast Company. Mar2005, Issue 92, p16-16. 1p. 1 Color Photograph.

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SOUTH.

• Authors : Lui, Claire

Subjects: DESIGN; HURRICANES; BRAND identificationSOUTHERN States; UNITED States

• Source: Print. Nov/Dec2005, Vol. 59 Issue 6, p211-211. 1p.

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Same Name, Different Product.

• Authors : Arar, Yardena

Subjects: BRAND name products; COMPUTER peripherals; RETAIL industry

• Source: PCWorld. Nov2007, Vol. 25 Issue 11, p44-44. 2/3p.

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LogoSENSE: A companion HOG based logo detection scheme for phishing web page and E-mail brand recognition.

• Authors : Bozkir, Ahmet Selman (AUTHOR); Aydos, Murat (AUTHOR)

Subjects: WEBSITES; BRAND identification; UNIFORM Resource Locators

• Source: Computers & Security. Aug2020, Vol. 95, pN.PAG-N.PAG. 1p.

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MWB BUSINESS EXCHANGE TO GIVE COMPANIES THEIR IDENTITY BACK.

Subjects: BRAND identification; MWB Business Exchange PLC; BUSINESS planningLONDON (England); ENGLAND

• Source: Computer Workstations. May2011, Vol. 24 Issue 5, p4-5. 2p.

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The Sky Will Now Have Some Limits.

• Authors : Beirne, Mike

Subjects: TOURISM; TRANSPORTATION industry; FINANCIAL performance

• Source: Brandweek. 6/18/2007, Vol. 48 Issue 25, pS62-S63. 2p.

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Smaller Sizes Fitting Into Bigger Plans.

• Authors : Janoff, Barry

Subjects: RETAIL industry; RETAIL stores; FINANCIAL performance

• Source: Brandweek. 6/18/2007, Vol. 48 Issue 25, pS56-S57. 2p.

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Mature Women, Manly Men Fight Back.

• Authors : von Hoffman, Constantine

Subjects: PERSONAL care products industry; BRAND name products; HYGIENE products

• Source: Brandweek. 6/18/2007, Vol. 48 Issue 25, pS48-S49. 2p.

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Coming Soon to a PC Near You...

• Authors : Ebenkamp, Becky

Subjects: MOTION picture studios; CULTURAL industries; FINANCIAL performance

• Source: Brandweek. 6/18/2007, Vol. 48 Issue 25, pS40-S41. 2p.

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Colas' New Tack: Plenty of Old Ideas.

• Authors : Hein, Kenneth

Subjects: BRAND name products; BEVERAGE industry; FINANCIAL performance

• Source: Brandweek. 6/18/2007, Vol. 48 Issue 25, pS26-S27. 2p.

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Damn Americans.

• Authors : Edwards, Jim; Ebenkamp, Becky

Subjects: BRAND name products; TRADEMARKS; COMMERCIAL productsUNITED States

• Source: Brandweek. 5/17/2004, Vol. 45 Issue 20, p24-26. 2p. 1 Color Photograph, 2 Charts.

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ORIGINAL SCRIPTED FARE LEADS PROGRAMMING PARADE.

Subjects: CABLE television networks; MARKET penetration; BRAND identification

• Source: Brandweek. 4/16/2007, Vol. 48 Issue 16, pS10-S50. 3p.

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AGT Readies for Rebranding.

• Authors : Wood, Cynde

Subjects: BUSINESS planning; APPLIED Graphics Technologies Inc.; BRAND identification

• Source: Seybold Report: Analyzing Publishing Technologies. 10/6/2004, Vol. 4 Issue 13, p5-5. 1/3p.

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Now There's Nowhere to Hide.

• Authors : Lowenthal, Barry

Subjects: FOURSQUARE Labs Inc.; ONLINE social networks; BRAND image

• Source: Brandweek. 5/10/2010, Vol. 51 Issue 19, p20-20. 1p.

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With Digital Extras, Sneaker Makers Think Outside the Box.

• Authors : Malykhina, Elena

Subjects: SNEAKERS; BRAND identification; MARKETING strategy

• Source: Brandweek. 2/1/2010, Vol. 51 Issue 5, p43-43. 2/3p.

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Sitting on the Shelf.

• Authors : Ephron, Erwin

Subjects: ADVERTISING media planning; BRAND identification; BRAND differentiation

• Source: Brandweek. 9/14/2009, Vol. 50 Issue 32, p37-37. 1/2p.

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Craft a Product, Not an Excuse.

• Authors : Erdman, Brian

Subjects: MARKETING; ADVERTISING; BRAND image

• Source: Brandweek. 6/1/2009, Vol. 50 Issue 22, special section p15-15. 1p.

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Last Brands Left Standing.

• Authors : Spence, Roy

Subjects: MARKETING; BRAND equity; RECESSIONS

• Source: Brandweek. 2/9/2009, Vol. 50 Issue 6, p2-2. 1p.

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Manufacturer calls for standard lead-free mark.

• Authors : Ball, Richard

Subjects: GRADING (Commercial products); ZIRKON (Company); BRAND identificationUNITED Kingdom

• Source: Electronics Weekly. 8/4/2004, Issue 2158, p4-4. 1/5p.

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AND SO IT GROWS, THE SAGA OF NAUGA.

Subjects: UNIROYAL Engineered Products LLC; BRAND identification; ADVERTISING characters

• Source: Brandweek. 5/26/2008, Vol. 49 Issue 21, p74-74. 2/5p.

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