Search Results

Luxury hotels' green practices and consumer brand identification: The roles of perceived green service innovation and perceived values.

• Authors : Dang‐Van, Thac¹ (AUTHOR); Vo‐Thanh, Tan² (AUTHOR); Wang, Jianming³ (AUTHOR)

Subjects: *Green technology; Brand identification; Luxury hotelsChina

• Source: Business Strategy & the Environment (John Wiley & Sons, Inc). Nov2023, Vol. 32 Issue 7, p4568-4583. 16p.

Record details

The impact of oppositional loyalty on brand identification in online brand communities: the moderating role of self-expression.

• Authors : Chen, Jiada (AUTHOR); Liao, Junyun (AUTHOR)

Subjects: BRAND identification; BRAND loyalty; BRAND communities

• Source: Current Psychology. Oct2023, Vol. 42 Issue 30, p26651-26662. 12p.

Record details

Education Full Text (H.W. Wilson)

Record details

CEO Talks: The Attico's Stefano Marcovaldi on Brand Identity, Building Longevity, Next Growth Phase.

• Authors : CARRERA, MARTINO

Subjects: *BRAND identification; *MERGERS & acquisitions; *CHIEF executive officersITALY; PACIFIC Area

• Source: WWD: Women's Wear Daily. 12/22/2023, p12-13. 2p.

Record details

Education Full Text (H.W. Wilson)

Record details

Hoka.

• Authors : Petreycik, Caitlin (AUTHOR); Dickstein, Leslie (AUTHOR); Espada, Mariah (AUTHOR)

Subjects: *BRAND identification; *MARKETING; *PARENT companies

• Source: TIME Magazine. 7/3/2023, Vol. 202 Issue 1/2, p47-47. 1p. 1 Color Photograph.

Record details

Education Full Text (H.W. Wilson)

Record details

Huit marques régionales qui cartonnent à l'international.

• Authors : RICARD, CAROLINE

Subjects: *EXPORTS; *BRAND identificationFRANCEAMERICAN Vintage (Company) ; LA Cornue (Company)

• Source: Stratégies. 11/30/2023, Issue 2197, pA18-A22. 3p.

Record details

Education Full Text (H.W. Wilson)

Record details

Education Full Text (H.W. Wilson)

Record details