Search Results

RELATION OF CONSUMERS' BUYING HABITS TO MARKETING METHODS.

• Authors : Copeland, Melvin T.

Subjects: MARKETING; CONSUMER behavior; CONSUMER attitudes

• Source: Harvard Business Review; Apr1923, Vol. 1 Issue 3, p282-289, 8p

Record details

THE UTILIZATION OF AN ACQUIRED COMPETITIVE BRAND.

Subjects: BRANDING (Marketing); BRAND differentiation; MARKETING strategyFOND du Lac Co.

• Source: Harvard Business Review; Jul1923, Vol. 1 Issue 4, p499-502, 4p

Record details

Branding a Product.

• Authors : Fletcher, John

Subjects: BRAND name products; BRAND identification; BRAND choice

• Source: Forbes; 8/1/1929, Vol. 24 Issue 3, p46-46, 1/3p

Record details

TECHNIQUES OF APPRAISING BRAND PREFERENCE AND BRAND CONSCIOUSNESS BY CONSUMER INTERVIEWING.

• Authors : Wolfe, Harry Deane

Subjects: INTERVIEWING; INTERVIEWING in marketing research; BRAND name products

• Source: Journal of Marketing; Apr1942 Part 2, Vol. 6 Issue 4, p81-87, 7p

Record details

NATIONAL BRAND ADVERTISING AND MONOPOLISTIC COMPETITION.

• Authors : Canoyer, Helen G.

Subjects: INDUSTRIAL concentration; ADVERTISING; MONOPOLISTIC competition

• Source: Journal of Marketing; Oct42, Vol. 7 Issue 2, p152-157, 6p

Record details

ADVERTISING BRANDED PARTS TO CONSUMERS.

• Authors : Borden, Neil H.

Subjects: PRODUCT acceptance; BRANDING (Marketing); BRAND name productsUNITED States

• Source: Harvard Business Review; Autumn1946, Vol. 25 Issue 1, p129-144, 16p

Record details

Sell It With Music.

Subjects: MUSIC industry; BRAND identification; COMPOSERSUNITED States

• Source: TIME Magazine; 6/14/1954, Vol. 63 Issue 24, p52-52, 1/6p

Record details

A NEW TECHNIQUE FOR MEASURING ADVERTISING EFFECTIVENESS.

• Authors : Mindak, William A.

Subjects: BRAND identification; CONSUMER attitudes; BRAND image

• Source: Journal of Marketing; Apr1956, Vol. 20 Issue 4, p367-378, 12p

Record details

PACKAGING in Top-Level Planning.

• Authors : Lippincott, J. Gordon; Margulies, Walter P.

Subjects: PACKAGING; PRODUCT management; NEW product developmentUNITED States

• Source: Harvard Business Review; Sep/Oct56, Vol. 34 Issue 5, p46-54, 9p

Record details

THE IMAGE, THE BRAND, AND THE CONSUMER.

• Authors : Tyler, William D.

Subjects: BRAND image; BRAND identification; ADVERTISING campaigns

• Source: Journal of Marketing; Oct57, Vol. 22 Issue 2, p162-165, 4p

Record details