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ARE YOU GAME?

• Authors : Schultz, E.J.

Subjects: *ESPORTS; *VIDEO game competitions; *MARKETINGPORTER, Ian

• Source: Advertising Age. 4/3/2017, Vol. 88 Issue 7, p0012-0012. 1p.

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HOW-TO GUIDE FOR ESPORTS BRANDING.

Subjects: *ESPORTS; *VIDEO game competitions; *MARKETING strategyPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP; OPTIC Gaming LLC

• Source: Advertising Age. 4/3/2017, Vol. 88 Issue 7, p0016-0016. 1p.

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HITS & MISSES.

Subjects: *BRAND name productsBAHR, Ginny; SANDERS, Bernard, 1941-

• Source: Advertising Age. 3/20/2017, Vol. 88 Issue 6, p0003-0003. 1p.

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MANY BRANDS HAVE BOUGHT INTO CHINA'S CRAZE FOR MOBILE PAYMENTS.

• Authors : Doland, Angela

Subjects: *MOBILE commerce; *RETAIL industry; *RETAIL storesCHINA

• Source: Advertising Age. 1/9/2017, Vol. 88 Issue 1, p0017-0017. 1p.

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MAGAZINES OF THE YEAR 2016.

Subjects: *PERIODICALS; *MAGAZINE advertising; *BRAND name products

• Source: Advertising Age. 12/19/2016, Vol. 87 Issue 24, p0024-0024. 1p.

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SOUND STRATEGY: BRANDS MATCH THEIR ATTRIBUTES TO AUDIO.

• Authors : Neff, Jack

Subjects: *BRAND name products; *BRAND image; *BRAND awarenessSOUND Images (Company)STREITMARTER, Jack

• Source: Advertising Age. 11/16/2015, Vol. 86 Issue 22, p0030-0030. 1p.

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NFL IS AS POPULAR AS EVER, DESPITE OFF-FIELD ISSUES.

• Authors : Schultz, E. J.

Subjects: *BRAND name productsNATIONAL Football League ; HYUNDAI Corp. ; HYUNDAI Motor Co. Ltd. HYUNDAI Motor Co. Ltd. HYUNDAI Motor Co. Ltd. 081584463

• Source: Advertising Age. 9/14/2015, Vol. 86 Issue 17, p0006-0006. 1p.

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ONE YEAR LATER, J&J’S BUYING RETURNS TO J3.

• Authors : BRUELL, ALEXANDRA

Subjects: *MEDIA buying services; *BRAND name products; *CORPORATE growthJOHNSON & Johnson (Company) JOHNSON & Johnson (Company) JOHNSON & Johnson (Company) JNJ; INTERPUBLIC Group of Cos. Inc. INTERPUBLIC Group of Cos. Inc. INTERPUBLIC Group of Cos. Inc. IPG

• Source: Advertising Age. 9/14/2015, Vol. 86 Issue 17, p0004-0004. 1p.

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INFORMED BY MILLENNIAL MISSES, BRANDS RETOOL FOR GEN Z.

• Authors : Rodriguez, Ashley

Subjects: *BRAND name products; *FAST food restaurants; *MARKETINGTACO Bell Corp. TACO Bell Corp. TACO Bell Corp. 009657149

• Source: Advertising Age. 5/18/2015, Vol. 86 Issue 11, p0032-0032. 1p.

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DASH OFFERS AMAZON NEW POWER IN THE HOME—IF IT CATCHES ON.

• Authors : NEFF, JACK

Subjects: *ELECTRONIC commerce; *CONSUMER attitudes; *MARKETINGAMAZON.COM Inc. 884745530 AMAZON.COM Inc. AMAZON.COM Inc. 884745530 884745530 AMAZON.COM Inc. 884745530 AMZN

• Source: Advertising Age. 5/18/2015, Vol. 86 Issue 11, p0026-0026. 1p.

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