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MARKETERS' MILLENNIAL DILEMMA.

• Authors : Pasquarelli, Adrianne

Subjects: *MILLENNIAL consumers; *MILLENNIALS; *BRAND name productsSHARKEY, Tina

• Source: Advertising Age. 8/21/2017, Vol. 88 Issue 16, p0012-0012. 1p.

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IRWIN GOTLIEB ON DIGITAL DISRUPTION, BRAND DAMAGE AND FRAYING CLIENT TIES.

• Authors : Crain, Rance

Subjects: *BRANDING (Marketing); *BRAND name products; *RATE of returnGOTLIEB, Irwin

• Source: Advertising Age. 7/31/2017, Vol. 88 Issue 15, p28-1. 1p.

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R.I.P. COLETTE: THE PARIS BOUTIQUE'S COOLEST BRAND COLLABORATIONS.

• Authors : Doland, Angela

Subjects: *LUXURY goods industry; *BRAND name products; *STRATEGIC alliances (Business)COLETTE (Company)ROUSSAUX, Colette

• Source: Advertising Age. 7/17/2017, Vol. 88 Issue 14, p0005-0005. 1p.

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OMNICOM AGENCIES BATTLE FOR PEPSI.

• Authors : Schultz, E.J.; Stein, Lindsay

Subjects: *PRODUCT advertising; *BRAND name products; *MARKETINGPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP; OMNICOM Group Inc. OMNICOM Group Inc. OMNICOM Group Inc. OMC

• Source: Advertising Age. 7/17/2017, Vol. 88 Issue 14, p0007-0007. 1p.

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BETTING ON BOTS; So much for in-person. Brands are turning to chatbots to better engage with consumers and help with the heavy lifting of food orders and product searches.

• Source: Advertising Age. 2017, Vol. 88, Issue 14.

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MYANMAR MARKET GETS A REALITY CHECK.

• Authors : Doland, Angela

Subjects: *FOREIGN investments; *MIDDLE class; *BRAND name productsMYANMAR

• Source: Advertising Age. 5/15/2017, Vol. 88 Issue 10, p0036-0036. 1p.

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GETTING PROACTIV ABOUT BRANDING; A new love of branding takes a direct-response acne remedy beyond that Super Bowl surprise.

• Authors : Neff, Jack

• Source: Advertising Age. 2017, Vol. 88, Issue 10.

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THE MORE THINGS CHANGE ...

• Authors : Braiker, Brian

Subjects: *ADVERTISING; *BRAND name products

• Source: Advertising Age. 5/1/2017, Vol. 88 Issue 9, p003-003. 1p.

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DO YOU FIND P&G IRRESISTIBLE?

• Authors : Neff, Jack

Subjects: *BRAND name products; *BRAND image; *BRANDING (Marketing)PROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 5/1/2017, Vol. 88 Issue 9, p006-006. 1p.

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ARE YOU GAME?

• Authors : Schultz, E.J.

Subjects: *ESPORTS; *VIDEO game competitions; *MARKETINGPORTER, Ian

• Source: Advertising Age. 4/3/2017, Vol. 88 Issue 7, p0012-0012. 1p.

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