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Academic Journal

Branding in the age of social media firestorms: how to create brand value by fighting back online.

Subjects: BRAND equity; SOCIAL media; CRISIS communication

  • Source: Journal of Marketing Management; Sep2019, Vol. 35 Issue 11/12, p1100-1134, 35p, 2 Diagrams, 1 Chart

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Academic Journal

Marka Denkliği ve Marka Aşkı İlişkisi: Kavramsal Bir Bakış.

Subjects: BRAND image; BRAND equity; CUSTOMER satisfaction

  • Source: Bartin University Journal of Faculty of Economics & Administrative Sciences; 2019, Vol. 10 Issue 20, p110-127, 18p

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