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Academic Journal

The impact of gender on the evaluation of vertical line extensions of luxury brands: a cross-national study.

Subjects: BRAND extension; BRAND image; LUXURIESFRANCE

  • Source: Journal of Product & Brand Management; 2022, Vol. 31 Issue 3, p484-495, 12p

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Academic Journal

The Influence of Mating Mind-Sets on Brand Extension Evaluation.

Subjects: BRAND extension; MALE consumers; PRESTIGE pricing

  • Source: Journal of Marketing Research (JMR); Aug2012, Vol. 49 Issue 4, p581-593, 13p, 4 Charts, 1 Graph

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Academic Journal

Can dissimilarity in product category be an opportunity for cross-gender brand extension?

Subjects: *BRAND extension; *BRAND name products; *BRAND personification

  • Source: Journal of Business Research. Oct2021, Vol. 135, p348-357. 10p.

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Conference

Brand Gender and Its Dimensions.

Subjects: *BRAND name products; *BRAND extension; *BRAND image

  • Source: Advances in Consumer Research - European Conference Proceedings. 2011, Vol. 9, p136-143. 8p. 4 Diagrams, 4 Charts.

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Conference

THE IMPACT OF CONSUMER MOOD ON BRAND EXTENSION EVALUATION.

Subjects: *BRAND extension; *MARKETING research; UTILITARIANISM

  • Source: Proceedings for the Northeast Region Decision Sciences Institute (NEDSI). 2010, p15-20. 6p.

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  • 1-5 of  5 results for ""BRAND extension""