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Periodical

Digital Print: the Most Exciting Design Tool Ever.

Subjects: DIGITAL printing; CONSUMER preferences; BRAND identification

  • Source: Seybold Report: Analyzing Publishing Technologies. 8/24/2020, Vol. 20 Issue 16, p5-7. 3p.

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Periodical

LESS HULK, MORE BRUCE LEE.

Subjects: JAGER Di Paola Kemp Design (Company); JAGER, Michael; ADVERTISING agencies

  • Source: Fast Company. Apr2007, Issue 114, p86-91. 6p. 13 Color Photographs.

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Academic Journal

The Impact of Advertising Location and User Task on the Emergence of Banner Ad Blindness: An Eye-Tracking Study.

Subjects: BANNER advertisements; ELECTRONIC commerce; ACTION theory (Psychology)

  • Source: International Journal of Human-Computer Interaction. Mar2014, Vol. 30 Issue 3, p206-219. 14p. 4 Color Photographs, 1 Diagram, 2 Charts, 2 Graphs.

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Periodical

BEHIND THE BRAND.

Subjects: GRAPHIC design; BRANDING (Marketing); ADVERTISING agency & client

  • Source: Print. Oct2013, Vol. 67 Issue 5, p54-56. 3p. 1 Color Photograph.

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Academic Journal

How Hypertext Links Influence Consumer Perceptions to Build and Degrade Trust Online.

Subjects: WEBSITES; BRAND image; BRAND identification

  • Source: Journal of Management Information Systems. Summer2006, Vol. 23 Issue 1, p183-210. 28p. 4 Diagrams, 4 Charts.

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