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Periodical

Wieden+Kennedy elevates three key executives in its ongoing transformation: Portland shop appoints Kathryn Addo global brand director on Nike, Jacqueline Steele to chief growth officer and Rebecca Groff to chief marketing officer.

Subjects: *CHIEF marketing officers; *BRAND name products; *CHIEF operating officersPORTLAND (Or.)NIKE Inc. 050957364 NIKE Inc. NIKE Inc. 050957364 050957364 NIKE Inc. 050957364 NKE

  • Source: Advertising Age. 4/25/2022, Vol. 93 Issue 7, p3-3. 1p.

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How a Brazilian soccer team is marketing to U.S. fans—and what it means for global sports branding: Storied but little-known Flamengo franchise eyes superbrand status in an increasingly global sports world.

Subjects: *SPORTS marketing; *SOCCER teams; *SPORTS sponsorshipMAJOR League Soccer (Organization) MAJOR League Soccer (Organization) MAJOR League Soccer (Organization) 883077141

  • Source: Advertising Age. 4/25/2022, Vol. 93 Issue 7, p28-28. 1p.

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How brands can prioritize multicultural marketing in virtual worlds: Some Web3 projects are leading with diversity to include everyone in the evolution of the internet.

Subjects: *VIRTUAL reality; *INTERNET; *WEB 2.0

  • Source: Advertising Age. 4/4/2022, Vol. 93 Issue 6, p1-1. 1p.

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What Instagram's chronological feed means for brands and creators: There are now three different feeds that marketers have to master on the app.

Subjects: *BRAND name products; *MOBILE apps

  • Source: Advertising Age. 4/4/2022, Vol. 93 Issue 6, p22-22. 1p.

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How Bissell is turning its viral TikTok product into an influencer campaign: The brand's Little Green Machine gained a cult following on the platform.

Subjects: *VIRAL marketing; *MACHINERY; *CROWD funding

  • Source: Advertising Age. 4/4/2022, Vol. 93 Issue 6, p22-22. 1p.

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Periodical

Why Jack Morton launched a practice focused on reaching women of color: Only 1 in 10 women of color think brands do a good job connecting with them.

Subjects: *BRAND name products; *POWER (Social sciences); *WOMEN of color

  • Source: Advertising Age. 4/4/2022, Vol. 93 Issue 6, p8-8. 1p.

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How NFT worlds battle brands for future of Web3: Fluf World's idealistic co-founders say major companies can join, they just need an NFT like everyone else.

Subjects: *BRAND name products; *CRYPTOCURRENCIES; *PRICE regulation

  • Source: Advertising Age. 4/4/2022, Vol. 93 Issue 6, p20-20. 1p.

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What's at stake for brands as they leave Russia: McDonald's will surrender $50 million in revenue every month its temporary pause lasts; beverage brands likely to take a bigger loss.

Subjects: *PUBLIC relations firms; *BRAND name products; *BEVERAGE packagingMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; PEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

  • Source: Advertising Age. 3/14/2022, Vol. 93 Issue 5, p1-1. 1p.

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Production Company of the Year M ss ng P eces: Shop tackled 'dream projects' with innovation and a fresh perspective.

Subjects: *UNITED States Capitol Insurrection, 2021; *XBOX video games; *BRAND name products

  • Source: Advertising Age. 3/14/2022, Vol. 93 Issue 5, p36-36. 1p.

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Design & Branding Agency of the Year Jones Knowles Ritchie: In work for Burger King and M&M's, shop achieved 'maximum x-osity'.

Subjects: *HAMBURGERS; *BRAND name products; *PRODUCTION schedulingBURGER King Corp.

  • Source: Advertising Age. 3/14/2022, Vol. 93 Issue 5, p32-32. 1p.

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  • 1-10 of  6,392 results for ""BRAND name products""